Market Development Manager

Work Schedule

Environmental Conditions

Job Description

As part of the Thermo Fisher Scientific team youll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the worlds toughest challenges like protecting the environment making sure our food is safe or helping find cures for cancer.

Discover Impactful Work

As the Global Market Development Manager for the spatial imaging(IHC) instrument and reagent system portfolio you will lead marketing strategies formulate strategic marketing plans stimulate demand generation and create technical marketing content for digital platforms. You will work with various teams to develop sales tools uphold brand standards and execute customer segmentation programs to expand global audiences.

Location: Carlsbad CA Eugene OR or Rockford IL

What will you do

• Develop strategic marketing plans including customer segmentation competitor analysis and market opportunities.
• Drive demand generation and evaluate the quality of marketing qualified leads for the technical sales specialist team specifically for the Attune brand.
• Develop customer personas and implement a customer segmentation program to build global audiences.
• Build and implement technical marketing content across digital channels such as web video social media and paid search and display advertising.
• Collaborate with product management R&D and commercial teams to develop sales force selling tools technical training and customerfacing materials.
• Coordinate with global functions to maintain brand profiles and company legal and regulatory standards including regional marketing development managers.

How will you get here

Education

• Bachelors degree required.
• Masters of Science in life sciences or a PhD preferred.

Experience

• 57 years of experience within product marketing digital marketing or related field.
• Prior experience within the life science space strongly preferred.
• Proven experience developing Alevel marketing strategies and implementing plans for highly technical new imaging platforms.
• Proficiency in 4Ps 3Cs marketing communication segmentation value proposition and marketing program development and .
• Experience with product area marketing plans and general knowledge of operating plans or industry practices for similar products.

Knowledge Skills and Abilities

• Ability to write technical scientific content and develop messaging for sales and customerfacing materials.
• Ability to handle complexity of multiple product lines with distinct gotomarket strategies.
• Travel up to 25 may be required.

Benefits

We offer competitive remuneration annual incentive plan bonus healthcare and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative forwardthinking organization and outstanding career and development prospects. We offer an exciting company culture that stands for integrity intensity involvement and innovation!

Compensation and Benefits

This position may also be eligible to receive a variable annual bonus based on company team and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on which includes:

• A choice of national medical and dental plans and a national vision plan including health incentive programs

• Employee assistance and family support programs including commuter benefits and tuition reimbursement

• At least 120 hours paid time off (PTO) 10 paid holidays annually paid parental leave 3 weeks for bonding and 8 weeks for caregiver leave) accident and life insurance and short and longterm disability in accordance with company policy

• Retirement and savings programs such as our competitive 401(k) U.S. retirement savings plan

• Employees Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits please visit: Experience:

Manager