Jr Brand Strategist
Jr Brand Strategist
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Job Description
Company Description
Excellent Publicity is one of the fastest growing media agency headquartered at Ahmedabad with 6 other offices 5 in India and 1 in UAE. We have served 3000 clients including the likes of Google Amazon UBER Reliance Adani Tata across our 300000 media services over past 13 years of our journey.
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Job Summary
The candidate will be responsible for developing and implementing effective marketing strategies to enhance the visibility and reputation of our clients' brands. He/she will collaborate with crossfunctional teams manage campaigns and ensure that marketing initiatives align with business objectives.
Roles & Responsibilities
- Develop and implement a comprehensive brand strategy aligned with the company's overall goals and objectives.
- Conduct market research to understand consumer trends competitive landscapes and identify opportunities for brand growth.
- Manage and safeguard the brand's visual and verbal identity including logos taglines and brand guidelines.
- Monitor and analyze market trends consumer behavior and competitor activities to identify opportunities and threats.
- Create brand strategy
- Develop and manage the brand marketing budget effectively ensuring optimal allocation of resources for maximum impact.
- Establish key performance indicators (KPIs) to evaluate the success of brand campaigns and initiatives.
- Regularly analyze and report on the performance of the brand against set goals. Develop and manage communication strategies
- Prepare for and respond to potential crises that may impact the brand's reputation.
Key skills required
- Proficiency in MS Office
- Strong knowledge of market research tools
- Strategic & analytical skills
- Excellent communication & interpersonal skills
Employment Type
Full Time
