Manager - Search Ads - ZKraft
Manager - Search Ads - ZKraft
Posted on :
17-04-2025
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1 Vacancy
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Job Description
What we want:
We are seeking a highly experienced and resultsoriented Manager Search Ads to drive our paid search advertising strategies on platforms such as Google and Bing. This leadership role involves managing highperformance campaigns optimizing for ROI and mentoring a team of specialists to deliver exceptional outcomes. The ideal candidate will have a proven track record of success in multiclient exposure and managing campaigns with a minimum ad spend budget of $5 million USD.
Who We are:
Vertoz (NSEI: VERTOZ) an AIpowered MadTech and CloudTech Platform offering Digital Advertising Marketing and Monetization (MadTech) & Digital Identity and Cloud Infrastructure (CloudTech) caters to Businesses Digital Marketers Advertising Agencies Digital Publishers Cloud Providers and Technology companies. For more details please visit our website here.
ZKraft:
At Zkraft we are a leading digital marketing agency offering comprehensive digital solutions ranging from strategy transformation media planning and buying. We combine creativity technology and data to deliver impactful digital marketing strategies. With proprietary AIpowered platforms like Ingenious Plex Adzurite and Qualispace we optimize campaigns and drive measurable business growth. Our cuttingedge ad formats including interactive banners Swirl Ads and CTV solutions enable us to engage audiences are proud to serve industries such as Ecommerce BFSI Healthcare Real Estate and Government sectors and specialize in verticals like Automotive Entertainment and more. With global recognition a proven track record and a clientcentric approach Zkraft is the trusted partner for businesses aiming for growth.
What you will do:
What you will do:
Strategic Leadership:
Develop and execute comprehensive paid search strategies tailored to the objectives of Indian and USbased clients.
Analyze market trends competition and audience behavior to refine strategies and identify new growth opportunities.
Establish clear performance goals and KPIs for all search advertising initiatives.
Campaign Management:
Oversee endtoend campaign workflows including keyword research ad copy creation bidding strategies and performance optimizations.
Tailor campaigns for regional demographic and behavioral targeting to maximize relevance and ROI.
Conduct A/B testing on ads landing pages and bidding strategies to continuously to improve performance.
DataDriven Insights:
Monitor campaign KPIs using tools like Google Ads Bing Ads and Google Analytics.
Leverage advanced reporting tools such as Data Studio and Tableau to generate actionable insights.
Provide clients and stakeholders with detailed performance reports insights and recommendations.
Client Collaboration:
Work closely with clients to understand their business goals and develop advertising solutions aligned with their objectives.
Act as a trusted advisor by recommending innovative strategies to drive measurable results.
Budget Management:
Plan allocate and optimize advertising budgets to achieve maximum returns.
Ensure costefficiency while delivering on performance goals and revenue targets.
Team Leadership & Development:
Lead mentor and inspire a team of PPC specialists to excel in campaign management and innovation.
Facilitate training sessions to keep the team updated on industry best practices and emerging tools.
Foster a collaborative and performancedriven team culture.
Continuous Innovation:
Stay updated on the latest trends features and updates in search advertising platforms such as Google Ads and Bing Ads.
Experiment with new tools technologies and strategies to maintain a competitive edge.
Requirements
8 years of experience managing largescale search ad campaigns particularly on Google and Bing.
Proven expertise in Automobile BFSI FMCG Ecommerce Retail SaaS and Tech industries.
Multiclient exposure and experience handling campaigns for both Indian and US markets.
Strong analytical and problemsolving skills with proficiency in:
Tools: Google Ads Bing Ads Google Analytics Data Studio Tableau or equivalent platforms.
Techniques: A/B testing market segmentation and conversion optimization.
Experience managing a minimum ad spend budget of $5 million USD.
Excellent leadership skills with experience managing and developing highperforming teams.
Exceptional communication and interpersonal skills for client engagement and crossfunctional collaboration.
2-4 years of experience managing long and complex sales cycles while maintaining strong relationships with multiple stakeholders. Strong team player with a go-getter mindset. Excellent verbal, written, and presentation skills. Robust analytical skill set. Ability to work cross-functionally with multiple teams and stakeholders. Strong first-principles thinking, high intellectual curiosity, drive, and persuasive skills. Ability to handle multiple projects simultaneously while meeting and managing deadlines.
Employment Type
Full Time
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