Vice President Influencer Consumer Brand
Vice President Influencer Consumer Brand
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$ 75000 - 180000
1 Vacancy
Job Description
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams industryleading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP) the creative transformation company. Learn more at.
MORE ABOUT THE ROLE
The Influencer team delivers endtoend campaigns with influencers and creators to Bursons vast client roster. The team is focused on embedding our clients into ongoing authentic conversations driven by influencers that truly build brand reputation by decoding culture ensuring resonance and igniting creativity.
We are looking for a VP to join our Influencer team and be fully dedicated to one of our mostexciting streaming clients. You will be embedded into our Consumer & Brand Practice as your home with strong connections into our broader Influencer community and its leadership.
Reporting to the Client Lead for our client this role will be primarily responsible for:
- Leading on earned influencerfirst work that centers around entertainment lifestyle & culture for campaigns focused in the U.S.
- Working in collaboration with Bursons client leads for this account and the client team directly to develop strategic plans and deliver them from endtoend.
- Line managing a group of influencer experts some dedicated some parttime who bring specialist influencer skills to the table.
- Collaborating with other teams within Burson to draw on the best talent and deliver excellence for our client; this includes the broader Influencer community and its leadership our Digital group the Consumer & Brand Practice Strategy Creative and Intelligence.
- Bring fresh bold ideas to the table consistently being as involved in ideation as you are in the delivery of the work.
WHAT YOULL DO
- A true passion for and understanding of the influencer and creator space emerging digital platforms and how they can be leveraged as part of our clients strategies.
- Experience with earned influencer work and an understanding of how to reach influencers authentically through an earnedfirst approach.
- Push boundaries and never accept the status quo when it comes to creative programs brand campaigns or other marketing initiatives and have an impact on our influencer offer within the U.S. & Americas.
- A portfolio of case studies youve led within the Consumer & Brand space that focuses on music lifestyle & cultural influencers.
- Existing relationships with music lifestyle & cultural influencers.
- An understanding of how to plan execute and measure campaigns throughout the full process with a solid understanding of creative thinking as it relates to influencers sourcing platform dynamics contracting payments tools amplification through paid and measurement.
- Managing client relationships alongside our client leads and being a trusted partner to them when it comes to influencer work.
- Proactively identify new vendors and tools in the influencer and social spaces where relevant.
- Accurately develop and manage budgets.
- Driving consistency in the way KPI and measurement approaches are used and evolved.
- Acting as an agency champion and ambassador recruiting and retaining top talent through interviews onboarding learning development and mentoring.
EXPERIENCE THAT CONTRIBUTES TO SUCCESS
- 10 years of experience with a focus in the lifestyle & cultural influencer space; agency experience ideal
- Expert in both influencer and creator nuances as it relates to strategy influencer tiers and verticals
- Earned influencer experience
- Ability to assess a clients overall marketing mix and develop programs that deliver business objectives
- Excellent written and verbal communications skills along with strong attention to detail
- Desire to work in a diverse and inclusive organization as an active participant in culture initiatives training opportunities and employee resource groups
- Curious creative and proactive
- Team player and collaborator
- A clear communicator
- Strong project management skills
- Comfortable working in a fastpaced environment with tight deadlines
YOU BELONG AT BURSON:
Our vision is for Burson to be the leading academy company for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills expand their networks and ultimately produce the best solutions for todays leading brands. Our commitment to your growth is reflected in our robust benefits and people programs which include professional development opportunities mentorship programs with industry leaders tuition reimbursement for continued learning a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson diversity equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.
As an Equal Opportunity Employer Burson does not discriminate against applicants or employees because of their race creed color age religion sex disability sexual orientation gender gender identity or expression marital status military status national origin or ancestry.
For more information visit.
The base salary for this position at the time of this posting may range from $75000 to $180000. Individual compensation varies based on jobrelated factors including location business needs level of responsibility experience and qualifications. We offer a competitive benefits package; click here for more details: careers page is designed to be accessible to everyone. If you need any specific accommodations during the application process feel free to reach out to us at Please note that this email is for applicants needing special assistance so we may not be able to reply to other inquiries.
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Required Experience:
Chief
Employment Type
Full Time
