Senior Specialist Total Search SEM
Senior Specialist Total Search SEM
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$ 46988 - 112200
1 Vacancy
Job Description
At CVS Health were building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.
As the nations leading health solutions company we reach millions of Americans through our local presence digital channels and more than 300000 purposedriven colleagues caring for people where when and how they choose in a way that is uniquely more connected more convenient and more compassionate. And we do it all with heart each and every day.
Job Description
The Total Search Senior Specialist will be responsible for daytoday management support and participation within the Search Center of Excellence building capabilities around activating a total search strategy to drive business results. Primary focus is on leveraging data and analytics to drive tangible and material retail results such as incremental sales (Front Store / Ecomm / Omni) prescriptions and vaccinations (Pharmacy) clinic visits (Minute Clinic) and adoption of health services.
The Total Search Senior Specialist will orchestrate largescale SEM programs anchored in data and managed and optimized with rigorous analytics. You will utilize advanced analytical thinking leverage existing data sources and unearth insights to drive overall search results for the organization. Collaborating with SEO teams you will continuously evaluate search marketing strategies to unlock opportunities identify and communicate trends in search and be a strategic and trusted advisor for marketing partners analytics partners internal media colleagues and external agency partners. You will develop hypothesis based on data trends and design tests to unlock new areas of growth. You will develop business cases that support the opportunities for increased investment in the channel.
The Total Search Senior Specialist will possess a strong understanding of underlying technologies behind search engine performance have extensive knowledge of analytics platforms (Google Adobe) and maintain a deep understanding of ecommerce and the steps within the conversion funnel. CVS is seeking a highlymotivated individual with strong digital and technology experience to help drive this growth engine.
The Total Search Senior Specialist will work directly with the Omnichannel Marketing Strategy and Ecommerce teams to pursue the broader digital growth agenda. You will also work directly with internal media professionals to drive the of strategies.
This position will work with the Total Search team business owners marketing partners agency partners media campaign managers and analytics partners. In addition to excellent analytical and strategic skills you must possess strong communication skills and the ability to collaborate with additional stakeholders within the organization. You must be able to work within a crossfunctional team comprised of diverse skills and backgrounds as a highly productive unit.
Required Qualifications
- 3 years of paid search experience with an emphasis on resultsoriented programs and history tying brand marketing and performance marketing together
- Retail/Ecomm experience with a proven track record driving results with Shopping campaigns (PLAs LIAs)
- Advanced knowledge of one or more SEM tools as well as inplatform experience with Google & Microsoft Ads SA360 and Adobe
- Experience using data and metrics to measure impact determine improvements and optimize search performance
- Understanding of automation search audiences privacy regulations and experience optimizing towards CPA or ROAS goals
- Involvement with SEO and Product teams to maximize outcomes from Total Search strategies
- Understands and comfortable with data and technology that facilitates audience targeting triggering and measurement
- Strong project management problemsolving and communication skills with the ability to work across multiple initiatives
Preferred Qualifications
- Track record of developing innovative and successful datadriven search strategies
- Collaborative spirit and disposition with internal and external constituencies
- Selfstarter and problemsolver who can work both on a team and independently
- Emphasis on consumer brands and retail categories
- Knowledge or experience with SEO or holistic search strategy a plus
- Retail experience preferred working with productcentric search campaigns
- MBA
Education
- Bachelors degree or equivalent experience( 4 years)
Anticipated Weekly Hours
40Time Type
Full timePay Range
The typical pay range for this role is:
$46988.00 $112200.00This pay range represents the base hourly rate or base annual fulltime salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience education geography and other relevant factors. This position is eligible for a CVS Health bonus commission or shortterm incentive program in addition to the base pay range listed above.
Our people fuel our future. Our teams reflect the customers patients members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in our comprehensive and competitive mix of pay and benefits investing in the physical emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages our great benefits include:
Affordable medical plan options a 401(k) plan (including matching company contributions) and an employee stock purchase plan.
Nocost programs for all colleagues including wellness screenings tobacco cessation and weight management programs confidential counseling and financial coaching.
Benefit solutions that address the different needs and preferences of our colleagues including paid time off flexible work schedules family leave dependent care resources colleague assistance programs tuition assistance retiree medical access and many other benefits depending on eligibility.
For more information visit anticipate the application window for this opening will close on: 05/05/2025 Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal state and local laws.
Required Experience:
Senior IC
Employment Type
Full-Time
