Social Analytics Manager Global Social Media Communications
Social Analytics Manager Global Social Media Communications
Posted on :
14-04-2025
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1 Vacancy
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Job Description
Amazon is seeking a creative selfmotivated and driven social analyst to lead our social listening and analytics function. This role is within Amazons communications organization and based at either our Seattle headquarters or our NYC offices.
The Global Social Media team oversees dozens of Amazon social accounts across the world on LinkedIn Instagram Facebook X and TikTok including the main @Amazon brand handles. This is a global role that reports into the Global Head of Social Media Comms.
In this role youll use data to help shape our social media strategy and business decisions. Youll work with teams inside and outside Amazon to track and analyze social media trends measure our performance and identify ways to better connect with key audiences. Your work will help us understand who were reaching how were performing across different platforms and how we can improve our social media efforts to strengthen Amazons reputation.
Were looking for someone who is detailoriented analytical and skilled at turning social media data into useful insights. You should be comfortable using tools like Excel Tableau Sprinklr and Brandwatch to track performance spot trends and make recommendations. In addition to analyzing data youll play a key role in social listeninghelping us understand conversations happening about Amazon and identifying opportunities to engage. You should have a strong understanding of social media and be able to combine data with good judgment to guide content and channel strategies. Success in this role requires strong communication project management and collaboration skills.
Key job responsibilities
Own and evolve global measurement framework for social media performance across 30 social accounts in nine countries across North America Europe and APAC. Ensure measurement and reporting consistency among the team.
Translate key business questions related to audience content or channel into research and analysis defining the sets of data required for each project often from scratch but also leveraging existing research from partner teams.
Manage the teams goal setting and tracking program and present results to senior leaders.
Counsel social media managers on how to tell a story with data which metrics to prioritize and how to draw insights from data.
Lead social listening efforts to better understand our audiences and key communications topics e.g. generative AI sustainability.
Work crossfunctionally with other analytics reporting and research teams to develop and share best practices and learnings define and refine benchmarks and develop bestinclass insights.
Manage the teams data agency and liaise with the organizations inhouse operations and technology function.
Be resourceful and creative to overcome obstacles and turn challenges into opportunities.
6 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience developing and executing campaigns across a multitude of timezones and languages
Experience with social listening programs and software (e.g. Brandwatch)
Experience analyzing social trends and data and transferring them into actionable insights
Experience managing agencies
Bachelors degree in a related field
Experience driving direction and alignment with large crossfunctional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106400/year in our lowest geographic market up to $185000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
The Global Social Media team oversees dozens of Amazon social accounts across the world on LinkedIn Instagram Facebook X and TikTok including the main @Amazon brand handles. This is a global role that reports into the Global Head of Social Media Comms.
In this role youll use data to help shape our social media strategy and business decisions. Youll work with teams inside and outside Amazon to track and analyze social media trends measure our performance and identify ways to better connect with key audiences. Your work will help us understand who were reaching how were performing across different platforms and how we can improve our social media efforts to strengthen Amazons reputation.
Were looking for someone who is detailoriented analytical and skilled at turning social media data into useful insights. You should be comfortable using tools like Excel Tableau Sprinklr and Brandwatch to track performance spot trends and make recommendations. In addition to analyzing data youll play a key role in social listeninghelping us understand conversations happening about Amazon and identifying opportunities to engage. You should have a strong understanding of social media and be able to combine data with good judgment to guide content and channel strategies. Success in this role requires strong communication project management and collaboration skills.
Key job responsibilities
Own and evolve global measurement framework for social media performance across 30 social accounts in nine countries across North America Europe and APAC. Ensure measurement and reporting consistency among the team.
Translate key business questions related to audience content or channel into research and analysis defining the sets of data required for each project often from scratch but also leveraging existing research from partner teams.
Manage the teams goal setting and tracking program and present results to senior leaders.
Counsel social media managers on how to tell a story with data which metrics to prioritize and how to draw insights from data.
Lead social listening efforts to better understand our audiences and key communications topics e.g. generative AI sustainability.
Work crossfunctionally with other analytics reporting and research teams to develop and share best practices and learnings define and refine benchmarks and develop bestinclass insights.
Manage the teams data agency and liaise with the organizations inhouse operations and technology function.
Be resourceful and creative to overcome obstacles and turn challenges into opportunities.
6 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience developing and executing campaigns across a multitude of timezones and languages
Experience with social listening programs and software (e.g. Brandwatch)
Experience analyzing social trends and data and transferring them into actionable insights
Experience managing agencies
Bachelors degree in a related field
Experience driving direction and alignment with large crossfunctional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106400/year in our lowest geographic market up to $185000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
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Employment Type
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