Vice President of Marketing
Vice President of Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
Are you ready to lead the charge in championing one of the most recognizable tourism brands in the nation Virginia Tourism Corporation (VTC) is on the hunt for a dynamic and visionary Vice President of Marketing to steer the ship for the legendary Virginia is for Lovers brand. If you have a strategic mindset and thrive in leading energetic teams in crafting innovative marketing this role is your next big adventure.
Key Responsibilities:
Strategy Vision & Purpose:Develop and execute a cuttingedge strategic integrated marketing approach that propels the Virginia is for Lovers brand into the hearts of audiences worldwide.
Team Leadership: Inspire and lead a multidiscipline internal team of talented content creators brand ambassadors digital directors public relations strategists sponsorship experts and an inhouse design team. In this role you will orchestrate a cohesive symphony of creativity and strategy elevating Virginia is for Lovers to new heights in the tourism marketplace.
As a member of the VTC Executive Committee you will advocate a culture of creativity accountability and excellence.
Agency Partnerships: Collaborate with toptier advertising and media buying agencies to spearhead compelling campaigns that deliver measurable results. Your knack for building strong teams will be crucial to marketing success.
DataDriven Decisions: Leverage and research to shape marketing strategies ensuring tactics are intentional and resultsdriven. Proficiency in data interpretation will drive smarter marketing investments.
Stakeholder Engagement:Cultivate robust relationships with industry stakeholders ensuring alignment and synergy in promoting Virginia as a premier travel destination. Must have an ability to listen and integrate diverse perspectives ensuring collaboration and innovation.
Job Qualifications:
- Extensive Tourism Marketing Experience: Demonstrated expertise in developing and executing innovative tourism marketing campaigns that generate measurable results.
- Leadership & Team Management: Considerable proven ability to lead a diverse team providing clear direction cultivating talent and driving performance excellence.
- DataDriven Decision Making: Strong experience in using marketing research analytics and performance data to guide strategic decisions.
- Budget Expertise: Deep experience in budget management with a track record of maximizing impact through careful planning and allocation.
- Industry Knowledge: Comprehensive understanding of Virginias tourism products markets and competitive landscape as well as a thorough knowledge of best practices.
Experience:
- Minimum of 5 years experience in integrated communications marketing communications public relations journalism marketing or a related field.
Being authorized to work in the U.S. is a precondition of employment. VEDP uses the EVerify system and does not provide sponsorship.
All candidates must apply through our website A valid Virginia drivers license and ability to obtain a passport is required. Application deadline: April 25 2025.
VTC is an Equal Opportunity Employer. All applicants are considered for employment without regard to race sex color national origin religion sexual orientation gender identity or expression age veteran status political affiliation genetics or against otherwise qualified individuals with disabilities. It is VEDPs intent that its employment and personnel policies and practices conform to all applicable federal state and local laws and regulations regarding nondiscrimination and affirmative action. Applicants requiring more information or requiring assistance may contact VTC Human Resources ator. TDD 18008
Required Experience:
Chief
Employment Type
Full Time
