About the Role:

Grade Level (for internal use):

The Team: Digital and Demand Generation team is dedicated to driving online engagement and generating highquality leads through strategic digital marketing efforts. This dynamic team specializes in leveraging datadriven insights advanced technologies and cohesive crosschannel strategies including SEO social media and paid advertising. We meticulously design and refine processes to enhance user experience and maximize conversion rates ensuring a robust online presence and continuous growth in demand generation

The Impact:

Reporting to the Director of Demand Insights the Digital Analytics / Demand Insights Associate Director will lead our analytics efforts and play a key role in providing customer and demand insights for datadriven decisionmaking within the organization.

What you stand to Gain:

Strategic Influence on Revenue: Contribute to shaping and executing marketing strategies that drive revenue growth and overall business success.

Innovation and Creativity: Be at the forefront of digital marketing innovation driving advanced solutions and creative strategies to enhance user engagement and business growth.

Growth and Development Opportunities: Take advantage of continuous learning and professional development with access to Adobe Experience Cloud certifications and cuttingedge marketing technologies.

Global Impact: Work in a dynamic international environment influencing global marketing strategies and campaigns and impacting markets across multiple regions.

Responsibilities:

• Design and implement analytics strategies to track customer behaviour content engagement and marketing performance.

• Coordinate customerdemand analytics needs across the organization by identifying data needs set objectives and providing actionable insights.

• Collaborate with cross functional teams to establish integrated analytics across digital platforms including the public website RatingsDirect and Ratings 360.

• Develop and maintain a robust analytics framework ensuring accurate tracking reporting and analysis of key performance indicators (KPIs)

• Leverage advanced statistical and data analysis techniques to uncover trends patterns and opportunities for optimization.

• Implement and refine marketing attribution models to measure channel impact on customer acquisition and conversion.

• Implement AI and predictive analytics tools into the marketing technology stack to drive efficiency and growth

• Drive the development and automation of dashboards and reports to communicate performance metrics and insights to key stakeholders.

• Stay updated on industry trends and emerging analytics technologies recommending improvements where beneficial.

• Build and manage relationships with internal and external data and analytics partners including RatingsDirect Crisil GAC and Data Science teams

What Were Looking For:

• Employees in similar position within S&P Global typically comes with a minimum of 5 7 years of relevant experience.

• Bachelors degree in Marketing Analytics Statistics Data Science Psychology or a related field.

• Proven experience in web analytics Adobe Analytics marketing automation platforms (e.g. Pardot Marketo) and CRM systems (e.g. Salesforce).

• Advanced proficiency in data visualization tools such as Tableau or Power BI.

• Experience with Customer Data Platforms and predictive analytics

• Experience with statistical analysis tools (e.g. R Python) a plus.

• Strong business acumen and the ability to translate data into actionable insights that drive strategy and decisionmaking.

• Strong analytical skills with ability to formulate business questions analysing data to make recommendations.

• Excellent communication skills with the ability to convey complex analytical findings in a clear and compelling manner

• Strong understanding of data architecture systems and flows

• Detailoriented organized and able to manage multiple tasks and projects

• A desire to learn and grow in the customer analytics field

About S&P Global Ratings
At S&P Global Ratings our analystdriven credit ratings research and sustainable finance opinions provide critical insights that are essential to translating complexity into clarity so market participants can uncover opportunities and make decisions with conviction. By bringing transparency to the market through highquality independent opinions on creditworthiness we enable growth across a wide variety of organizations including businesses governments and institutions.

S&P Global Ratings is a division of S&P Global (NYSE: SPGI). S&P Global is the worlds foremost provider of credit ratings benchmarks analytics and workflow solutions in the global capital commodity and automotive markets. With every one of our offerings we help many of the worlds leading organizations navigate the economic landscape so they can plan for tomorrow today.

For more information visit In It For You

Our Purpose:

Progress is not a selfstarter. It requires a catalyst to be set in motion. Information imagination people technologythe right combination can unlock possibility and change the world.

Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence pinpointing risks and opening possibilities. We Accelerate Progress.

Our People:

Were more than 35000 strong worldwideso were able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.

From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. Were committed to a more equitable future and to helping our customers find new sustainable ways of doing business. Were constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.

Our Values:

Integrity Discovery Partnership

At S&P Global we focus on Powering Global Markets. Throughout our history the worlds leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do bring a spirit of discovery to our work and collaborate in close partnership with each other and our customers to achieve shared goals.

Benefits:

We take care of you so you cantake care of business. We care about our people. Thats why we provide everything youand your careerneed to thrive at S&P Global.

Our benefits include:

• Health & Wellness: Health care coverage designed for the mind and body.

• Flexible Downtime: Generous time off helps keep you energized for your time on.

• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.

• Invest in Your Future: Secure your financial future through competitive pay retirement planning a continuing education program with a companymatched student loan contribution and financial wellness programs.

• Family Friendly Perks: Its not just about you. S&P Global has perks for your partners and little ones too with some bestin class benefits for families.

• Beyond the Basics: From retail discounts to referral incentive awardssmall perks can make a big difference.

For more information on benefits by country visit: https://spgbenefits/benefitsummaries

Inclusive Hiring and Opportunity at S&P Global:

At S&P Global we are committed to fostering an inclusive workplace where all individuals have access to opportunities based on their skills experience and contributions. Our hiring practices emphasize fairness transparency and equal opportunity ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration we drive innovation and power global markets.

S&P Global has a Securities Disclosure and Trading Policy (the Policy) that seeks to mitigate conflicts of interest by monitoring and placing restrictions on personal securities holding and trading. The Policy is designed to promote compliance with global regulations. In some Divisions pursuant to the Policys requirements candidates at S&P Global may be asked to disclose securities holdings. Some roles may include a trading prohibition and remediation of positions when there is an effective or potential conflict of interest. Employment at S&P Global is contingent upon compliance with the Policy.