Promo Coupon Planning- Lead Director

At CVS Health were building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nations leading health solutions company we reach millions of Americans through our local presence digital channels and more than 300000 purposedriven colleagues caring for people where when and how they choose in a way that is uniquely more connected more convenient and more compassionate. And we do it all with heart each and every day.

Job Summary:

As the Lead Director of Category Promo & Coupon Planning & you will use your leadership skills to build strong relationships with partners in your designated merchandising business unit as well as other merchandising business units to design influence and implement strategies that positively impact the company and our promotional strategy for your team partnering closely with the Lead Director of Pricing Planning & for your designated business unit and Lead Director of Promotion Optimization. You will partner with Category Managers in your designated business unit to provide optimal promotional strategies that drive consumer behaviors and ensure profitable bottom line financial accountability for CVS Health. In your role you will build significant value for the enterprise by leveraging your creative thinking to elevate our consumer experience and drive consumers to our stores for their everyday shopping needs.

You will impact our business in the following ways:

• Leads a team of 34 in the design development planning and of a Front Store productcentric promotional strategy that is compelling for consumers and drives retailer choice delivering short and longerterm customer trip and basket growth for CVS. You will align with the Executive Director Category Promo & Coupon Planning and to ensure your business unit strategies align with the vision and future roadmap of impact for the team. Scope includes mass market omnichannel category and branded item/price yellowtag promotions personalized branded and category coupons and omnichannel promotional event overlays.
• Aligns with Executive Director Category Promo & Coupon Planning and to collaborate with marketing merchandising supply chain store operations and price & value peers to plan and execute differentiated business unit seasonal and/or biweekly promotional events. This includes designing and executing mass market deal structures and personalized coupons that are compelling and accessible to CVS shoppers and leveraging performance results to recommend and plan future category and branded deals and coupons that will deliver intended results. It also includes participating in lead director strategy sessions and implementing gotomarket monthly promotional strategy outcomes as established at the executive director level to deliver customer and business goals by executing against crossfunctional operational plans and key milestones. KPIs will be measured for total front store business unit and categories and include P&L trips/basket customers redeemers discount depth effective price position yellowtag constraints reg/promo mix etc.
• Maintains a close partnership with Price & Value leadership team to continually innovate the holistic price promotion and coupon strategy delivering a value proposition that is compelling and accessible for CVS customers. Responsibilities include leadership and participation in strategy development experimentation design & process improvement capability development executive communications talent development etc.

Primary Job Duties & Responsibilities:

This role will oversee and be responsible for developing and executing the productcentric yellowtag promotion and branded/category coupon planning process in close partnership with merchant peers for a designated business unit. It includes responsibility for delivering business unit overall and categorylevel promotional sales and margin as budgeted and forecasted by merchant leaders and peers. It also includes responsibility for delivering weekly yellowtag promotions and coupons to business unit consumers via designated physical and digital communication channels.

Strategic Planning:

• Develops and executes a comprehensive short and longterm productcentric promotion and coupon strategy to meet the business objectives of the Front Store leadership team
• Routinely engages with peers and senior leaders (ED VPs) across stakeholder groups in thought partnership on promotion and coupons strategy assessment redirecting as necessary to meet dynamically changing retail consumer environment
• Closely monitors macro and micro trends in the retail environment to evaluate competitive landscape using internal/external data; makes adjustments to strategy and actions accordingly
• Navigates ambiguity and change to achieve goals despite potential obstacles
• Leads and participates in meetings/calls with corporate partners and retail leaders to support overall agenda and front store strategy
• Champions innovation by bringing ideas to own ED & VP as well as the broader PCW Team in an agile way while balancing growth against financial risk and incremental cost to the organization
• Participates in threeyear capability development roadmap for process and system enhancement investments to support overall agenda as required

• Partners with the Price and Value leadership team to continually innovate the holistic price promotion and coupon strategy delivering a value proposition that is compelling and accessible to customers. This includes leadership and participation in strategy development experimentation design & process improvement capability development executive communication talent development etc.

CrossFunctional Partnerships:

• Develops strong and trusted relationships with key stakeholders in Marketing Merchandising Supply Chain Store Operations and DDAT
• Leverages key data insights on promotional trends to influence both with and without authority to achieve buyin from key crossfunctional partners

• Successfully recommends categories brands and deals that will be most compelling for consumers based on historical product performance and market trends.

Delivers Results:

• Leverages a resultsoriented mindset to assign appropriate timelines and accountabilities for initiatives projects and deliverables. Empowers the team to drive action steps to bring to completion

• Inspects What They Expect routinely inspects and monitors key processes and functions; institutes improvement measures as needed; holds team accountable to KPIs and deliverables
• Optimizes and level sets expectations with stakeholders by partnering closely with Merchandising Leadership Marketing Leadership Supply Chain Leadership Field Leadership and Store Operations to ensure appropriate levels of support and collaboration
• Work crossfunctionally with CSC partners to develop strategies and action plans to mitigate identified risks and opportunities tailored to the specific needs of each business unit as needed.
• Optimizes use of data to support field of key programs and processes; ensures field feedback is incorporated by team into dashboards and reporting to improve utilization and effectiveness
• Participates in the active management of Price & Value team resources to ensure OpEx CapEx and IT Labor Hrs. spend is within fiscal year budget; recommends and advocates for budget for upcoming fiscal year to support the strategic plan and agenda for the team

Drives Improvement and Innovation:

• Continuously looks for opportunities to drive efficiency and productivity across the team; partners with Price & Value leadership team IT and DDAT to identify and recommend implementation of new technologies to achieve this
• Coaches and empowers team to identify new pathways to create simplicity for store teams and field leaders to execute key sales driving activities
• Fully embraces organizational improvement initiatives acting as a change agent with ones own team and peers

• Provides both constructive and positive feedback on new initiatives to appropriate teams. Look for ways to break through implementation barriers rather than be impeded by them.

Talent Development:

• Develops the capabilities of direct reports to take on progressively higher levels of responsibility while also establishing and maintaining processes that help ensure colleagues have the skills and tools they need to deliver effectively
• Develops robust diverse talent pools and succession plans.
• Promotes a highperformance culture by clearly setting goals and expectations.
• Develops external and internal networks that support a pipeline of talent into the price & value and/or broader merchandising team
• Acts as a coach and mentor for team to develop and support IDPs for high potential talent
• Leverages existing enterprise tools such as talent profiles and enterprise development programs to develop talent.

Education:

Required Bachelors degree or Equivalent work experience

Preferred Masters degree

Prior Relevant Work Experience:

Required10 to 15 years Preferred15 years or more

Essential Qualifications and Functions:

• 10 years experience of developing implementing and executing retail merchandising and/or marketing programs.
• 10 years of demonstrated successful leadership experience in a highly competitive multiunit environment. Relevant sectors include retail healthcare and pharmaceuticals.
• 10 years proven track record of influencing others with and without authority
• 10 years experience building highperforming successful teams developing key talent. Demonstrated passion for bringing new leaders along and helping them realize their ability to impact the business.
• 10 years experience actively taking on issues in a decisive manner while keeping broader organizational dynamics in mind and empowering your leaders to obtain results through building behaviors.
• 10 years experience leading under pressure adapting to changing dynamics in real time and finding solutions that satisfy multiple customers of the business.
• 10 years experience understanding and breaking down highly complex situations to deliver impactful solutions in real time.
• 10 years experience effectively demonstrating excellent verbal and written communication skills very strong interpersonal and presentation skills.
• 10 years experience collaborating effectively across different business functions different perspectives and different styles of leadership.
• 10 years experience demonstrated ability to lead a large organization and manage a multimilliondollar business unit to achieve financial and business results.
• Expertise leveraging MS Office Suite including advanced Excel and PowerPoint capabilities.
• Ability to think about the impact of decisions on the broader enterprise.
• Consistently demonstrates strong executive presence.
• Consistent record of exceptional customer service skills in increasing larger scopes of responsibility.
• Deep understanding of merchandising at CVS or in other like external business models
• Demonstrated track record of high performance.
• Any additional tasks as required by manager or supervisor.
• Bachelors degree or equivalent experience
• Regular and reliable attendance
• Travel Ability and willingness to travel regularly up to 20 of time based on needs of the business.

Preferred Qualifications:

• 15 years experience of developing implementing and executing retail merchandising and/or marketing programs.
• 15 years of demonstrated successful leadership experience in a highly competitive multiunit environment. Relevant sectors include retail healthcare and pharmaceuticals.
• 15 years proven track record of influencing others with and without authority
• 15 years experience building highperforming successful teams developing key talent. Demonstrated passion for bringing new leaders along and helping them realize their ability to impact the business.
• 15 years experience actively taking on issues in a decisive manner while keeping broader organizational dynamics in mind and empowering your leaders to obtain results through building behaviors.
• 15 years experience leading under pressure adapting to changing dynamics in real time and finding solutions that satisfy multiple customers of the business.
• 15 years experience understanding and breaking down highly complex situations to deliver impactful solutions in real time.
• 15 years experience effectively demonstrating excellent verbal and written communication skills very strong interpersonal and presentation skills.
• 15 years experience collaborating effectively across different business functions different perspectives and different styles of leadership.
• 15 years experience demonstrated ability to lead a large organization and manage a multimilliondollar business unit to achieve financial and business results.
• Experience working for a Fortune 500 company in merchandising loyalty or promo or a similar function for an omnichannel retail or retail pharmacy company.
• Experience working as a strong merchant managing a P&L strongly preferred.
• Experience using reporting and analysis tools evaluate performance and develop insights and recommendations from large retail data sets.
• Advanced degree preferred.

Pay Range

The typical pay range for this role is:

This pay range represents the base hourly rate or base annual fulltime salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience education geography and other relevant factors. This position is eligible for a CVS Health bonus commission or shortterm incentive program in addition to the base pay range listed above. This position also includes an award target in the companys equity award program.

Our people fuel our future. Our teams reflect the customers patients members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits investing in the physical emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages our great benefits include:

• Affordable medical plan options a 401(k) plan (including matching company contributions) and an employee stock purchase plan.

• Nocost programs for all colleagues including wellness screenings tobacco cessation and weight management programs confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off flexible work schedules family leave dependent care resources colleague assistance programs tuition assistance retiree medical access and many other benefits depending on eligibility.

For more information visit anticipate the application window for this opening will close on: 05/31/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal state and local laws.