AVP Media Strategy Planning and
AVP Media Strategy Planning and
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Job Description
The Opportunity
We are seeking an experienced and dynamic AVP for Media Strategy and Planning to oversee millions of inhouse media spend across North America! The successful candidate will be responsible for leading media buys with all major publishers including Google Meta X LinkedIn and others. This role requires a strategic leader who can manage a team of 20 members and drive media planning strategy and publisher relationships.
Responsibilities
- Lead media buys with major publishers such as Google Meta X and others.
- Develop and complete detailed media plans and strategies.
- Lead a team of 20 media professionals providing guidance mentorship and performance management.
- Build and maintain positive relationships with media publishers and partners.
- Monitor and analyze media performance optimizing campaigns for maximum return on investment.
- Collaborate with crossfunctional teams to align media strategies with overall business goals.
- Stay updated with industry trends and standard methodologies in media trading and .
- Apply deep expertise in attribution modeling and firstparty data.
- Develop and implement compelling campaign storytelling strategies.
- Experience with insourcing media teams ad trafficking and ad operations.
- Develop audience segmentation strategies.
- Optimize existing campaigns to achieve Return on Ad Spend (ROAS) or Lifetime Value (LTV).
- Manage the SEO team & strategies to improve organic search performance and visibility.
- Experience with MarTech platforms (Adobe SFMC Zeta etc. especially the ability to connect owned channels and paid media channels for the purpose of personalization.
What motivates you
- You obsess about customers listen engage and act for their benefit.
- You think big with curiosity to discover ways to use your agile approach and enable business outcomes.
- You thrive in teams and enjoy getting things done together.
- You take ownership and build solutions focusing on what matters.
- You do what is right work with integrity and speak up.
- You share your humanity helping us build a diverse and inclusive work environment for everyone.
What we are looking for
- Bachelors degree in Marketing Advertising Business or a related field.
- MBA preferred but not required
- Proven experience in media trading and with a focus on digital media.
- Solid understanding of media buying platforms and tools.
- Excellent leadership and team management skills.
- Strong analytical and problemsolving abilities.
- Excellent communication and interpersonal skills.
- Ability to work in a fastpaced and dynamic environment.
- Experience with Media Mix Modeling.
Preferred qualifications
- Experience managing large media budgets and working with major publishers.
- Advanced degree in Marketing Advertising or a related field.
- Certifications in digital marketing or media buying.
- Expertise in attribution modeling and firstparty data.
- Experience in campaign storytelling.
What can we offer you
- A competitive salary and benefits packages.
- A growth trajectory that extends upward and outward encouraging you to follow your passions and learn new skills.
- A focus on growing your career path with us.
- Flexible work policies and strong worklife balance.
- Professional development and leadership opportunities.
Our commitment to you
- Valuesfirst culture: We lead with our Values every day and bring them to life together.
- Boundless opportunity: We create opportunities to learn and grow at every stage of your career.
- Continuous innovation: We invite you to help redefine the future of financial services.
- Delivering the promise of Diversity Equity and Inclusion: We foster an inclusive workplace where everyone thrives.
- Championing Corporate Citizenship: We build a business that benefits all partners and has a positive social and environmental impact.
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About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer
At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancyrelated conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .
Primary Location
Working Arrangement
Salary range is expected to be between
$123400.00 CAD $229300.00 CADIf you are applying for this role outside of the primary location please contact for the salary range for your location. The actual salary will vary depending on local market conditions geography and relevant jobrelated factors such as knowledge skills qualifications experience and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife offers eligible employees a wide array of customizable benefits including health dental mental health vision short and longterm disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays vacation personal and sick days and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S. please contact for more information about paid time off provisions.
Required Experience:
Exec
Employment Type
Full-Time
