Associate Manager Consumer Insights Business Analytics
Associate Manager Consumer Insights Business Analytics
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Job Description
SC JOHNSON IS A FIFTHGENERATION FAMILY COMPANY BUILT ON THE SPIRIT OF OUR PEOPLE. We have been leading with purpose for over 130 years building iconic brands that win the hearts and minds of consumers such as Raid Glade Ziploc and more in virtually every country around the world. Together we are creating a better future for the planet for future generations and for every SCJ team member. Join our winning team of Wave Makers and Go Getters and help us write the next chapter in the SCJ story.
ABOUT THE ROLE
As the Associate Manager Consumer Insights & Business Analytics you will partner with the marketing team implementing brand strategy developing white space innovations and executing insightful communications. You will ensure through both qualitative and quantitative methods that the marketing team is driving a consumerfirst agenda. You will drive the direction of decisionmaking through a clear understanding of the category landscape brand positioning (SCJ brands and competitors) the needs and trends driving each category and the human insights behind successful marketing activations and innovations. The Associate Manager Consumer Insights & Business Analytics position will report into the Consumer Insights & Business Analytics Director with key responsibilities to represent the voice of the consumer and build empathy for them across the organization from insights to impact. Work in collaboration with and cobuild a learning agenda for strategic initiatives within the Brand and Innovation teams. Specifically the NA CIBA Associate Manager will deliver consumer insights to further grow the brand through innovation and brand building initiatives.
KEY RESPONSIBILITIES
Strategy and Branding
- Embed the understanding of the target audience consumer attitudes and behaviors and product usage/benefits into the development of brand strategy documents including Brand Hearts Architecture and Audience in partnership with the NA CIBA Director.
- Manage the design analysis and implication/recommendation communication of insight and analytics projects/initiatives to drive business decisions.
Foundational Consumer Understanding
- Identify consumer Jobs to Be Done Attitudes and beliefs Consumer Segmentation shopping habits product usage.
Innovation ideation & development
- Track category performance & drive diagnostics to identify growth opportunities.
- Guide the development of new concepts and ideas using consumer feedback to optimize.
- Test ideas on a regular cadence in partnership with the marketing and RD&E teams to ensure a robust funnel of ideas is consistently being generated.
Communications Development and Research
- Support the development of insightful communications that are fueled by consumer needs. Evaluate earlystage ideas and final executions ensure appropriate optimizations are made before inmarket launch. Monitor performance of communications inmarket and evaluate competitive communications regularly.
Trends and Competitive Monitoring
- Update broader internal team on macro trends category trends and economic/social trends.
- Develop formal trends tracking program with the team using them as input for new products ideas to fuel the innovation funnel.
Packaging 2D/3D) & Formula
- Support brand innovation and R&D teams in evaluating new packaging and formula options including artwork 2D) structures 3D) and formulas.
Evaluate new tools and agencies
- Evaluate new and faster methodologies in the market research industry.
- Pilot new methods and with the goal of finding goto partners for the future business.
REQUIRED EXPERIENCE YOULL BRING
- Bachelors degree and 5 years of relevant experience or 3 years of experience and a master degree.
- Qualified candidates must be legally authorized to work in the United States.
PREFERRED EXPERIENCES AND SKILLS
- Advanced degree in research.
- CPG experience.
- Experience of working in a matrix organization
- Leadership of crossfunctional teams and in setting strategic direction and innovation plans to solving marketing issues.
- Ability to synthesize data across multiple sources to build and tell a compelling consumer story with credibility.
- Demonstrate strong Intellectual Curiosity (ex: exploring trends and adjacent category activity to inform brand and product stories).
- Ability to define root cause factors from data experience and judgement.
- Comfort with ambiguity and ability to navigate dynamic project scopes and drive for clarity and action.
- Passion for insights and desire to stay on cutting edge of research methods.
- Strong critical thinking skills sound judgment and business acumen.
- Proven track record of impacting business results.
- Strong project management leadership skills.
- Strong organizational and communication skills.
- Excellent consulting skills and ability to influence effectively.
- Highly inquisitive with actionorientation mindset.
- Ability to develop deep collaborative relationships across multiple work groups.
JOB REQUIREMENTS
- Office work environment: Remote work available once a week for eligible employees
- This role is not eligible for relocation
BENEFITS AND PERKS
SC Johnsons total compensation packages are at or above industry levels. In addition to salary total packages may include bonuses longterm incentives matching 401(k) contributions and profit sharing based on company profitability job level and years of service. As a family company were committed to providing benefits such as subsidized health care plansmaternity/paternity/adoptionleave flexible work arrangements vacation purchase options recreation and fitness centers childcare counseling services and more.
Inclusion & Diversity
Were a global business with people from every culture ethnicity race religion gender identity sexual orientation age and ability. We recognize the breadth of human experience and we work to celebrate it. It is our goal to build a diverse inclusive and supportive work environment where all people can thrive.
Were committed to ongoing efforts that help us attract hire and retain diverse talent who want to build a positive inclusive environment. Read more about our ongoing initiatives at Together
At SC Johnson we strive to create a positive inclusive and unique workplace. We strongly believe SCJ people are able to achieve their best when they can collaborate and work together in person.
Equal Opportunity Employer
The policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race color religion gender marital status sexual orientation national origin ancestry age gender identity gender expression disability citizenship pregnancy veteran status membership in any active or reserve component of the U.S. or state military forces genetic history or information or any other category protected by law.
Accommodation Requests
If you are an individual with a disability and you need an accommodation or other assistance during the application process please call our Human Resources department at or email your request to . All qualified applicants are encouraged to apply. Download the EEO is the Law posterfor more information.
Required Experience:
Manager
Employment Type
Full-Time
