Campaign Manager AWS North America Marketing

Are you passionate about driving largescale marketing campaigns that accelerate cloud adoption and create measurable business impact Do you thrive on developing datadriven strategies that connect innovative technology solutions with enterprise customers Amazon Web Services (AWS) is seeking an experienced Campaign Manager to join our North America Marketing team.

In this role youll own endtoend development and of integrated marketing campaigns that drive pipeline growth across the US and Canada. Youll collaborate with AWS Sales teams and APN Partners to create compelling programs that educate and engage both technical and business decisionmakers in their cloud journey.

Key job responsibilities
Drive endtoend marketing campaigns that directly impact business outcomes and team goals
Create and execute multichannel marketing strategies aligned with sales objectives
Develop frugal scalable marketing plans across sales territories
Measure and optimize campaign performance through datadriven insights
Own target audience strategy and segmentation for paid media event and email campaigns
Define and maintain target account lists specific to segments
Analyze audience data to inform campaign optimization
Lead promotional content development and curation
Create compelling copy and curate visuals for paid media campaigns
Develop email content for events and nurture programs
Identify and select appropriate assets for campaign promotion
Ensure brand consistency and message clarity across channels
Partner with Event Managers to drive registration and attendance goals
Create and execute lead followup and nurture programs
Provide sales enablement materials for event followup
Build and maintain strong relationships with key stakeholders
Collaborate effectively with sales and marketing leaders
Drive regular program reviews and status updates
Manage crossfunctional dependencies and alignment
Establish and maintain program documentation in Workfront
Track and analyze key performance metrics
Deliver actionable insights to stakeholders
Make datadriven recommendations for improvement

A day in the life
Your day typically starts with analyzing campaign performance metrics and attending a sales pipeline review. Throughout the day youll collaborate with multiple teams from crafting email campaigns with the Events team to aligning on comarketing initiatives with APN Partners. Youll lead stakeholder meetings to present campaign results optimize paid media performance and develop sales enablement materials. The role requires balancing strategic planning with handson whether youre reviewing analytics adjusting targeting strategies or creating compelling content. Each day brings diverse challenges and opportunities to drive measurable business impact.

About the team
The AWS North America Marketing team is a dynamic group of marketing professionals dedicated to accelerating cloud adoption across the US and Canada. Were a datadriven organization that combines creative thinking with analytical rigor to deliver impactful marketing programs. Our team collaborates closely with Sales Partners Global Marketing and Product Marketing to create integrated campaigns that resonate with both technical and business decisionmakers. As part of our team youll work alongside experienced marketers who are passionate about technology and committed to driving AWSs growth while maintaining our high bar for excellence.

North America Marketing Team Tenets:
We prioritize pipeline. If we are forced to choose we prioritize pipelinegenerating activities.
We exist to educate across audiences and channels to drive demand.
We are accelerators investing in initiatives that move NAMER customers forward in their journey with AWS.
We are local experts in a global community. We value localdriven over broad global initiatives.
Less is more. We guard NAMER customers from random acts of marketing choosing initiatives with clear goals and measurable outcomes.
We never walk alone. NAMER Marketing is a diverse and inclusive team where our people are empowered to stretch as individuals and leaders; we leave no one behind.

ABOUT AWS:

Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.

Why AWS
Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value worklife harmony. Achieving success at work should never come at the expense of sacrifices at home which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home theres nothing we cant achieve in the cloud.
Inclusive Team Culture
Here at AWS its in our nature to learn and be curious. Our employeeled affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledgesharing mentorship and other careeradvancing resources here to help you develop into a betterrounded professional.



4 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional programs or marketing campaigns from concept to completion

Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
Experience utilizing systems and tools involving email web analytics and CRM (Marketo Tableau Salesforce etc. for targeting segmentation reporting for demand generation

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72600/year in our lowest geographic market up to $155200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.