Senior Email Marketing Specialist - Digital Markets

About Gartner Digital Markets:

Gartner Digital Markets is a business unit within Gartner. Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services.

Gartner Digital Markets is the worlds largest platform for finding software and services. With more than 100 million annual visitors across four buyer destinationsCapterra GetApp Software Advice and UpCityand 70 localized sites Gartner Digital Markets helps software and service providers build their brand capture demand and understand their market. As the only destination for software and services driven by independent objective research and verified customer reviews we help connect providers with inmarket buyers to fuel growth across the full funnel.

For candidates interested in taking their next career step Gartner Digital Markets offers the best of two worldsthe stability and resources of a large established organization combined with the fast pace and excitement of working for a dynamic growth business. Our team is on the front lines of innovation in an industry that is always transforming providing an incredible opportunity for you to grow and learn throughout your career.

What were looking for:

Gartner Digital Markets is looking for a Lifecycle Marketing Senior Specialist to accelerate growth of our online software marketplaces through personalized email experiences to extend the customer lifecycle efforts. In coordination with the Growth Marketing team this role will drive the endtoend email campaign for the Gartner Digital Markets.

Why youll want to come to work:

• Helping develop lifecycle campaign audience and testing strategy focused on team/initiative goals and KPIs

• Independently setting up QA and managing lifecycle campaigns automated triggers and transactional communications across email push inapp messages and SMS as well as updating and maintaining content cards in our native app

• Updating email HTML and templates to meet campaign requirements and copy structure

• Managing and updating marketing calendar of upcoming and completed campaigns

• Identify and define metrics trends and reports needed to optimize channel effectiveness

• Monitor and analyze the performance of channels outside of email making datadriven adjustments to improve results and maximize impact.

• Experience building campaigns and journeys to improve customer lifetime value

• Demonstrated expertise in customer segmentation and analysis of subscribers

• Demonstrated expertise in growing active email contact database through robust nurture strategies

• Support an ongoing testing roadmap for email templates messaging creative and landing pages and regularly report out on test results

• Develop new testing ideas to improve email and overall campaign performance

• Partner with the Product team to improve user journeys to optimize the performance of our landing pages

• Support peers with their customer segmentation approach and data requirements to extend lifecycle engagement and achieve relevant targeted messaging throughout buying journey

• Collaborate in crossfunctional campaign development workflow by driving requirements through Marketing Ops Product Engineering and Analytics teams

• Develop the skills to become a subject matter expert for B2B/B2C best practices for email marketing and regularly present trends and recommendations across the organization

• Partner with teams to ensure that data required for campaigns are created documented and brought into Eloqua and/or CDP

• Partner closely with Performance Marketing Brand Management Sales Reviews and Content teams to collaborate on building an integrated marketing channel approach across a unified customer experience

What youll bring to the team:

• Bachelors degree preferred. Focus area in Marketing preferred.

• 5 years relevant experience ideally at a leading B2B technology company or online marketplace

• Experience supporting crossfunctional projects in a matrixed environment coordinating closely with 2 teams

• Interest in the marketing tech stacks and orchestrating email programs using integrated sales and marketing systems.

• Experience with Eloqua or equivalent Marketing Automation technology required (Salesforce Marketing Cloud Braze etc.

• Strong proficiency of HTML/CSS

• Experience working with Google Analytics Power BI

• Experience working with CRMs (SugarCRM Salesforce etc.

• A highly collaborative and teamfirst work style

• Superb written and verbal communication skills and strong executive presence. Comfortable interpreting results and communicating insights effectively to stakeholders and senior leadership.

• Proven ability to manage multiple projects prioritize appropriately and meet deadlines

What youll find:

• Limitless growth and learning opportunities.

• A collaborative and positive culture join a diverse team of professionals that are as smart and driven as you.

• A chance to make an impact your work will contribute directly to our strategy.

• Frequent social activities such as movie night laser tag bowling escape room summer beach party hiking & bbq and more!

• A hybrid work environmentenjoy the flexibility of working from home and the energy of collaborating with peers in our dynamic offices.

• New offices close to Glries and the beach in the fantastic innovation and tech 22@ district of sunny Barcelona.

• Fresh fruit snacks selection of teas fair trade organic coffee and a fridge full of beer for our Thursday Beer OClock.

What youll receive:

• Competitive compensation.

• 23 days annual holiday and an additional day off for your birthday.

• Private Medical and Dental Care.

• Life and Disability Insurance.

• Public Transport Subsidy.

• Ticket Restaurant Card.

• Childcare Vouchers (Ticket Guarderia).

• IncentiFit annual reimbursement for healthandwellnessrelated activities.

• Pension Scheme.

• Tuition Reimbursement.

• Employee Stock Purchase Plan.

• Employee Assistance Program.

• Gartner Gives Charity Match.

• Relocation Assistance a specialist to help you with all the appointments and paperwork.

And much more!

What are we:

• Action Oriented You have what it takes to deliver measurable results fast. We encourage and guide the vision roadmap to success and the action it takes to make it happen.

• Intellectually Curious You love learning and are excited by the potential teaching opportunities within your role. You bring respectful radical candor to your work with a mindset of desiring ongoing professional and personal development.

• Collaborative You believe in the one team shared mission philosophy. You are open to giving and receiving feedback and understand the value of working together to accomplish more than could be accomplished alone.

PLEASE NOTE:

Applications must be submitted in English.

A valid EU visa/passport is required for this position.

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Who are we

At Gartner Inc. (NYSE:IT) we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable objective insight helping enterprise leaders and their teams succeed with their missioncritical priorities.

Since our founding in 1979 weve grown to more than 20000 associates globally who support 15000 client enterprises in 90 countries and territories. We do important interesting and substantive work that matters. Thats why we hire associates with the intellectual curiosity energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work

Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast virtually untapped market potential ahead of us providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together our singular unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies cultures religions ethnicities races genders sexual orientations abilities and generations.

We invest in great leaders who bring out the best in you and the company enabling us to multiply our impact and results. This is why year after year we are recognized worldwide as a great place to work.

What do we offer

Gartner offers worldclass benefits highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment we provide the flexibility and support for you to thrive working virtually when its productive to do so and getting together with colleagues in a vibrant community that is purposeful engaging and inspiring.

Ready to grow your career with Gartner Join us.

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