Associate Director Development Growth Brand Licensing

About The Position

As the Associate Director Business Development & Strategic Growth for our Licensing Division youll play a pivotal role in researching nding and pitching new business opportunities. Youll use your strong research skills to identify and analyze categories and industries of interest. Youll collaborate with our internal research teams to pull together insights on Dotdash Merediths category strengths relevance performance and business relationships. Using your exceptional marketing and critical thinking skills youll craft a narrative and pitch deck showcasing our brands and organizations unique value and benet to potential partners. You enjoy forging meaningful relationships and are comfortable representing our brands and business to potential partners including retailers manufacturers and DTC companies.

This role is wellsuited to a proactive selfstarter who is comfortable working independently and taking ownership of projects from beginning to end. With collaboration and support from teammates and colleagues along the way youll work with our editorial teams research team creative services and external partners to craft winning strategies and stories that help grow our successful and established licensing business.

Hybrid 3x a week New York

Inoffice Expectations: This position is hybrid inoffice with the ability to work remotely for up to 3 days per week.

About The Team:

As the third largest licensor in the world Dotdash Meredith has more than 15 trusted and iconic brands licensed across 20000 licensed products and services available at retailers like Walmart and Dillards. Were looking for an experienced team member with strong marketing and critical thinking skills to help grow our licensing business and secure longterm authentic and successful licensing partnerships.

Weight Accountabilities Actions and Expected Measurable Results

30 Conducting research for growth pitches and supporting materials

40 Creating pitch structure narrative and presentation materials/decks

10 Identifying growth opportunities with the wider team

10 Participating in pitches and contract negotiations

10 Maintaining records and tracking team progress/general project management

The Roles Minimum Qualifications and Job Requirements

Education:

Undergraduate degree required in marketing and/or equivalent experience; experience in licensing (retailer manufacturer licensor agency etc. strongly preferred; media and/or brand experience a plus

Experience:

79 years experience in marketing insights pitch preparations and growth strategy

Specific Knowledge Skills Certifications and Abilities:

• Excellent at communicating and collaborating with a wide range of teams and stakeholders
• Creative thinker with a passion for innovation and problemsolving
• Collaborative team player with the ability to build relationships and inuence stakeholders at all levels of the organization
• Solid understanding of licensing (DTR manufacturing DTC etc. and a foundational understanding of media
• A passion for guring out industry problems and pain points and their intersection with consumer needs
• A true selfstarter who provides proactive ideas understands organizational goals and moves initiatives forward with a proven track record of leading projects from start to nish and delivering business value
• An excellent communicator with outstanding research storytelling skills which allow you to draw out key insights; tailor compelling and engaging messages for different audiences
• Excellent creative writing and storytelling skills with an ability to execute visually impactful presentations (uent in Powerpoint or Google Slides)
• Highly organized and experience maintaining Airtable or other project management platforms like Asana or Notion
• Experience creating visually appealing onbrand pitch decks either from scratch or with the use of templates