Audience Insights Manager Reputation Marketing Insights

As an Audience Insights Manager on the Reputation Marketing & Insights team you will build audiences for communications teams across Amazon research their media consumption habits and translate these data into communication strategies. You will focus on mining and developing new and existing streams of data about the habits preferences and patterns of key audiences. Using that information youll partner with communication teams within Amazon to create tailored targeting strategies to reach those individuals. This role combines deep media landscape knowledge with practical data analysis to improve brand perception and message resonance. You will bring a datadriven mindset to help determine the optimal channel mix for reach a given audience and move the needle. You will also work with internal stakeholders and external partners to deliver measurable insights that demonstrate the success of your approach.

Key job responsibilities
* Acting as the primary source of media insights about key audiences for communications teams

* Partnering with communications teams across Amazon to translate insights into actionable strategic shifts

* Designing and managing research initiatives like quantitative surveys with external agencies to gather actionable audience intelligence

* Measuring and reporting on channel performance audience engagement and brand sentiment improvements to demonstrate ROI

* Seeking opportunities to leverage audience data more powerfully through automation integration and new technologies

* Working crossfunctionally with other analytics reporting and research teams to develop and share best practices and learnings define and refine benchmarks and develop bestinclass insights

* Staying on the leading edge of latest trends and opportunities in media and providing POVs on where our brand reputation campaigns have opportunities

*Creating clear compelling reports and documents that translate complex data insights for stakeholders at all technical levels

About the team
Reputation Marketing & Insights is a team within Amazons Communication & Corporate Responsibility organization that focuses on telling Amazons story to key audiences. We elevate truths about our brand. We meet our audiences where they are and go deep on channelspecific creative. We build marketing plans that persuade our core audiences through bestinclass media tactics and measurement methodology that enables us to optimize towards the principles and platforms that achieve realworld outcomes. Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures and were building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop and take on more complex tasks in the future.

3 years of professional noninternship marketing experience
Experience building executing and scaling crossfunctional programs or marketing campaigns from concept to completion
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Strong familiarity with qualitative and quantitative research techniques
Bachelors or equivalent

Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
Experience utilizing systems and tools involving email web analytics and CRM (Marketo Tableau Salesforce etc. for targeting segmentation reporting for demand generation
Excellent written and verbal communication skills with an ability to communicate plans to audiences that do not have a technical data background

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72600/year in our lowest geographic market up to $155200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.