Marketing Executive
Marketing Executive
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Job Description
Reports to: Marketing Manager
The Role:
The Marketing Executive primarily responsible for helping to plan develop and implement excellent marketing campaigns for our events in line with the strategic objectives of the business. They are technologyoriented with the ability to develop monitor and optimise outbound campaigns and product websites. They are digitally savvy analytical and dataoriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing technologies (email marketing and CMS systems) is essential and automation experience is desirable. The candidate will be a strong communicator who works well as part of a marketing team sharing that knowledge to drive commercial performance and results.
Job Summary:
To work with the marketing manager and marketing team to deliver successful marketing campaigns for exhibitions conferences awards or digital products in line with agreed KPIs.
PLANNING & CAMPAIGN MANAGEMENT
- Work with the marketing managers to deliver marketing campaigns and event websites in line with strategic objectives.
- Follow and update operational implementation plans and ensure adherence to deadlines (including Gantt charts Time & Action Plans Content Calendars Budget Trackers).
- Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways to incentivise monitoring offline channel performance.
- Evaluate the performance of media associations industry partners and social media influencers and provide feedback/recommendations to marketing manager.
- Coordinate all deliverables with contras and partner marketing agreements.
- Analyse previous performance and work with CRO to recommend website strategy to maximise relevant traffic and conversion.
- Identify the relevant audience profiles build segments and coordinate with suppliers for the delivery of direct marketing campaigns.
- Raise POs and maintain budget trackers and manage payments to suppliers.
ANALYSIS & INSIGHT
- As directed by the marketing manager monitor campaign performance and produce relevant and timely reports.
- Share relevant insights with the marketing manager to drive revenues or pursue new opportunities.
- Analyse and report trends over time and use these insights to build more effective campaigns.
- Work with data & insights team to capture relevant and timely data (onsite & postshow surveys registration forms industry research etc..
- Work with internal teams to ensure data governance and data management policies are adhered to.
- Provide preagreed reports during and postcampaign to monitor channel effectiveness and ROI.
- Use recommended campaign analytics dashboards daily to monitor performance.
- Become part of a culture of testing and metricsdriven decision making in the team.
- Share case studies with marketers within the team EMEA division and Informa Markets. business
MARKETING
- Identify the target audience and key segments within the target universe.
- Send timely relevant communications through a designated mix of channels and optimise the effectiveness of these channels.
- Monitor and adjust campaign activity based on performance metrics.
- Work with other marketers to deliver content through selected channels (email marketing social media digital marketing direct mail etc..
- Build maintain and optimise product websites and work with internal or external support teams to make advancements and maximise conversion from the sites.
- Manage and format any external files for import into the Informa database.
- Ensure all marketing collateral email marketing website content and digital marketing is thoroughly proofed adheres to brand guidelines and agreed standards.
Qualifications :
Qualities needed for the role
- Analytical and questioning mindset.
- Focussed on realtime performance and ROI.
- Deadline and targetdriven.
- Ability to build effective relationships with partners and stakeholders.
Qualities needed for culture fit
- Highly collaborative and tenacious team player.
- Fast learner and committed to personal development and growth.
- Takes pride and ownership of their work.
- Adaptable and able to work in a pressurised environment.
Skills required
- Experience of using email marketing or marketing automation technology (Eloqua).
- Experience of working with CMS platforms (Adobe Experience Manager)
- Experience of working with databases and data selection/management software.
- Database development and growth including segmentation / advanced targeting.
- Experience in marketing analytics and reporting platforms (Adobe Analytics).
- Knowledge of digital marketing practices (PPC SEO and online advertising).
- Excellent verbal and written communication skills in English
- Educated to degree level or equivalent.
Desired
- Experience of managing social media channels scheduling listening and analysis.
- Experience multivariate or AB testing practices.
- Formal business/marketing higher education qualification.
- Verbal and written communication skills.
Additional Information :
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at
Our benefits include:
- Time out: Take up to four days per year to volunteer plus a day off for your birthday!
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
- Company funded private medical insurance
- The opportunity to develop your career with bespoke training and learning and ondemand access to thousands of courses on LinkedIn Learning.
- When its time for the next step we encourage and support internal job moves
- Great community: a welcoming culture our fantastic Walk the World charity day and active colleague run diversity and inclusion networks
- As an international company the chance to collaborate with teams around the world
Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.
At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
