Associate Director Performance Marketing Media
Associate Director Performance Marketing Media
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Job Description
Overview:
Fulltime Continuing position
Salary HEW 10A 17 Superannuation and Flexible Working Arrangements
Based at the Melbourne CBD campus and hybrid ways of working
Are you someone who loves to lead and inspire teams to create effective digital marketing strategies Were looking for an Associate Director of Performance Marketing & Media to join us at RMIT University. In this role youll make a real impact by developing strategies that resonate with our diverse audiences.
Your Role:
As part of our team youll craft and execute marketing strategies that truly speak to our students needs. Leading a talented team of 10 youll foster an environment where innovation and learning flourish. Youll work closely with social coordinators audience squads and media partners to ensure our marketing efforts are in sync and effective. Managing our marketing budgets wisely will be key as will measuring the impact of our initiatives using tools like Adobe Analytics.
To be successful in this position youll have:
10 years of experience in marketing with a focus on digital media technology and data
Proven experience in leading and developing a highperforming team across multiple markets.
Strong financial acumen with expertise in P&L management and revenue forecasting.
Deep understanding of buying planning and measuring results for both ATL (TV radio print OOH) and digital media (paid search social programmatic).
Strong understanding of the martech and adtech landscape. Experience with Adobe tools (Analytics CDP Audience Manager Launch Ad Cloud Social Search & Commerce) Flashtalking preferred.
Knowledge of international media channels such as Baidu WeChat Weibo Little Red Book Douyin and WeCom would be highly regarded.
Expert ability to apply structured thinking and analysis to deliver business insight and strategy with highly developed diagnostic analytical and conceptual skills to identify and drive successful marketing solutions.
Please Note: Appointment to this position is subject to passing a Working with Children and National Police Check.
About the Group
The Experience functions vision is to bring to life RMITs strategy by putting the student and all of RMITs audiences at the heart of everything that we do and delivering a CX vision and insights to help guide the University deliver on our promise. The function is responsible for Global Marketing and our Brand Digital and CX Student Recruitment and Admissions Market Intelligence and Propositions (product and pricing strategy) Alumni and Engagement. The 300 Experience team who are based across Australia Vietnam India and several other hubs strive to deliver amazing experiences for all of our audiences through contemporary ways of working.
ToApply
Please submit your CV and covering letter addressing Choose an item. for this position by clicking on the Apply link at the top of this page.
For further information about this position please see the Position Description hyperlinked below or contact Guy via email .
Position Description Associate Director Performance Marketing & Media
Please note if you are viewing this advert from an external site please click apply and you will be redirected to RMITs Jobs website to access the Position Description at the bottom of the page. Due to recent upgrades position description links may not work on LinkedIn advertisements.
#LIHybrid
Applications Close:
22 Apr 2025 11.59 pmRMIT is an equal opportunity employer committed tobeinga child safe organisation. We are dedicated to attracting retaining and developing our people regardless of gender identity ethnicity sexual orientation disability and age. Applications are encouraged from all sectors of the community and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.
At RMIT we are committed to supporting adjustments throughout the recruitment and selection process as well as during employment. We actively support and encourage people with disability to apply to RMIT (including alternate formats of application forms). To discuss adjustment requirements please contact Dani via or visit our Careers page for more contact information are a Circle Back Initiative Employer we commit to respond to every applicant.
Required Experience:
Director
Employment Type
Full-Time
