Digital Marketing Specialist

JOB DESCRIPTION

Digital Marketing Specialist

General Information:

Title: Digital Marketing Specialist

Status: Fulltime; Exempt

Location/Site: Corporate

Hours: Monday Friday possible weekends

Reports to: Director of Business Intelligence

Supervisory Responsibility: None

Travel Requirements: None

Company Overview:

WaterFleet is a dynamic company revolutionizing the mobile potable and wastewater management industry through pioneering technology and exceptional talent. We have built our company on the core values of Respect Quality One Team Health & Wellbeing and Radically Innovative and are seeking likeminded people to propel our growth. If you are a highly qualified individual who enjoys working in a fastpaced environment please review the following:

Position Overview:

We are seeking a highly organized and proactive Digital Marketing Specialist to support the marketing initiatives and operations. This role will be responsible for assisting with marketing campaigns and ensuring smooth daytoday operations.

Responsibilities:

• Assist in the development and of marketing campaigns across various channels including paid advertising social media email marketing SMS content creation etc.
• Track campaign progress reporting updating online assets streamlining digital marketing production and handling general digital marketing activities.
• Manage and update marketing materials including brochures presentations and digital content.
• Coordinate social media content scheduling engagement and analytics.
• Support event planning trade shows and promotional activities.
• Conduct market research and analyze trends to support marketing strategies.
• Monitor and report on the effectiveness of marketing campaigns
• Work with internal teams and external vendors to ensure timely completion of marketing projects.
• Develop implement and execute strategic communications and marketing plans.
• Ensure website pages are uptodate and working properly coordinating with developers as needed. Perform periodic site audits.
• Create and draft a variety of creative marketing communications across various channels.
• Perform keyword research and analysis write and implement SEO elements for websites with guidance and feedback from senior staff.
• Stay uptodate with changes in all social platforms ensuring maximum effectiveness.
• Provide team with support in the creation management and optimization of digital media campaigns.
• Provide periodic analysis and reporting on site traffic digital advertising SEO success etc. for management with guidance from senior staff.
• Report on the performance of new media activities assessing the scope of reach and providing regular reports to senior staff.
• Other duties as assigned.

Requirements:

• Bachelors degree in Marketing Business Administration Communications or a related field or equivalent experience preferred.
• 13 years of experience in marketing support and/or administrative roles.
• Valid US drivers license and strong driving safety record (no more than 2 moving violations in previous 3 years).
• Acceptable background check clear of DWI convictions for the last 5 years.
• Foster teamwork and collaboration within and between department(s).

Qualifications:

• Strong organizational and multitasking abilities.
• Indepth knowledge of various social media platforms best practices and website analytics.
• Knowledge of web design development and content management.
• The ability to make supporting workers in tough environments providing clean drinking water and treating wastewater cool!
• Proficiency in Microsoft Office Suite (Word Excel PowerPoint) and marketing software (e.g. Canva Adobe Creative Suite CRM tools).
• Experience with social media management and content creation (Linkedin Facebook etc)
• Comfortable working in Google Tag Manager Google Ads Salesforce etc.
• Excellent verbal and written communication skills.
• Ability to work independently manage multiple projects and meet deadlines.
• Exceptional project management skills with high attention to detail.
• Strong ability to multitask and prioritize responsibilities in a fastpaced deadlinedriven environment.
• Passionate creative thinker with excellent analytical skills and attention to detail.
• Highly organized with experience in professional relationship management.

Supervisory Responsibility:

• None

Benefits:

• Company Paid Life Insurance
• Medical/Dental/VisionInsurance
• Health ReimbursementArrangement (HRA)
• Health Savings Account (HSA) or Flexible Spending Account (FSA)
• DisabilityInsurance (Short & LongTerm)
• Employee Assistance Program (EAP)
• 401k Retirement Plan (Pretax & Roth) with company matching
• Annual discretionary profitsharing bonus

Time Off:

• Paid Time Off (PTO)
• Personal Leave Time (PLT)
• Eight 8 Company Paid Holidays

Pay Frequency:

• BiWeekly 26x/year)

Americans with Disabilities/Specifications/Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Ability to lift up to 20 pounds. Reasonable accommodations may be made to individuals with disabilities to perform the essential functions.

Work Environment:

Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential function of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

Additional Notes:

WaterFleet LLC is an EVerify employer and queries all newly hired employees through the internetbased verification program operated by the Department of Homeland Security and Social Security Administration. WaterFleet is an equal opportunity employer. All applicants will be considered for employment without attention to race color religion sex sexual orientation gender identity national origin veteran or disability status.

Company Website: