Head of Brand Activations Zappos Shopbop Zappos Brand Marketing
Head of Brand Activations Zappos Shopbop Zappos Brand Marketing
Posted on :
08-04-2025
Employer Active
1 Vacancy
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Yearly Salary
$ 114000 - 188500
Vacancy
1 Vacancy
Posted on :
08-04-2025
Job Description
Were seeking an experienced brand and communications leader to drive strategic initiatives across Shopbop and Zappos. This senior leadership role will be responsible for developing and executing comprehensive brand strategies that enhance both brands market position partnerships and customer engagement. The ideal candidate will serve as the primary architect of our brand narrative managing external partnerships communications and strategic initiatives while providing counsel to senior leadership. This role offers the unique opportunity to drive brand awareness and growth of two distinct brands within the Amazon family of companies.
Key job responsibilities
Develop and execute vendorfunded activations strategy for Zappos including production brand partnerships management and reporting
Support and contribute to Zappos exclusive brand capsule initiatives with toptier partners to drive customer excitement and support new brand acquisition strategy
Oversee sustainability initiatives for Zappos and integrations in partnership with Amazon partner teams (e.g. The Climate Pledge)
Develop and execute sports partnership initiatives for Zappos to expand audience reach
Lead initiatives to grow Zappos Kids business through strategic brand and external partnerships
Manage internal communications strategy and across both brands
Develop and execute communications plans aligned with business objectives for both Shopbop and Zappos
Lead and manage relationships with external communications agencies ensuring consistent messaging
Coordinate with Amazon PR to provide strategic communications counsel to senior leadership teams across both brands
Create and maintain crisis management playbooks and lead rapid response efforts during sensitive situations in partnership with Amazon PR partners
Build and maintain relationships with key industry influencers and stakeholders
7 years of recent professional communications or public relations experience
Bachelors degree
Proven track record of developing and executing successful PR campaigns. Demonstrated experience managing corporate communications and crisis management.
Excellent written and verbal communication skills
Strong background in retail fashion or ecommerce communications
History of building and maintaining senior media relationships
Strong network of fashion and retail media contacts
Experience working with multiple brands simultaneously
Masters degree in Communications Business Administration or related field
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $114000/year in our lowest geographic market up to $188500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Key job responsibilities
Develop and execute vendorfunded activations strategy for Zappos including production brand partnerships management and reporting
Support and contribute to Zappos exclusive brand capsule initiatives with toptier partners to drive customer excitement and support new brand acquisition strategy
Oversee sustainability initiatives for Zappos and integrations in partnership with Amazon partner teams (e.g. The Climate Pledge)
Develop and execute sports partnership initiatives for Zappos to expand audience reach
Lead initiatives to grow Zappos Kids business through strategic brand and external partnerships
Manage internal communications strategy and across both brands
Develop and execute communications plans aligned with business objectives for both Shopbop and Zappos
Lead and manage relationships with external communications agencies ensuring consistent messaging
Coordinate with Amazon PR to provide strategic communications counsel to senior leadership teams across both brands
Create and maintain crisis management playbooks and lead rapid response efforts during sensitive situations in partnership with Amazon PR partners
Build and maintain relationships with key industry influencers and stakeholders
7 years of recent professional communications or public relations experience
Bachelors degree
Proven track record of developing and executing successful PR campaigns. Demonstrated experience managing corporate communications and crisis management.
Excellent written and verbal communication skills
Strong background in retail fashion or ecommerce communications
History of building and maintaining senior media relationships
Strong network of fashion and retail media contacts
Experience working with multiple brands simultaneously
Masters degree in Communications Business Administration or related field
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $114000/year in our lowest geographic market up to $188500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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