Director of Growth Marketing Technology Data and Analytics
Director of Growth Marketing Technology Data and Analytics
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$ 130000 - 145000
1 Vacancy
Job Description
Job Title
Director of Growth Marketing Technology Data and AnalyticsJob Description
Overview:
We are a dynamic audiencedriven marketing organization dedicated to delivering highimpact strategies that drive user growth audience engagement traffic and revenue. With a renowned portfolio of brands reaching diverse audiences we leverage a datadriven approach to continuously refine and optimize our marketing efforts.
We are seeking a Director of Growth Marketing Technology Data and Analytics to lead strategic initiatives that directly influence engagement retention and business growth. This role will be a key leader within the Audience Relationships team overseeing the robust email and notification programs at Dotdash Meredith which deliver billions of messages to our expanding audience. Through cuttingedge marketing technology datadriven insights and advanced automation this leader will play a pivotal role in enhancing audience relationships and maximizing impact.
Job Description:
The Director of Growth Marketing Technology Data and Analytics will play a critical leadership role in optimizing our MarTech platforms data infrastructure and analytics frameworks to enhance marketing audience growth and business intelligence. Overseeing the entire MarTech data ecosystem and its integration within the broader Dotdash Meredith systems this role will span subscriber acquisition engagement strategies and the development of actionable data pipelines that fuel realtime insights and optimize marketing campaigns.
This position demands a technical analytical and strategic leader who thrives in a fastpaced environment translating complex data into actionable insights while ensuring our MarTech stack and data strategies effectively drive engagement audience growth subscriber retention and revenue. As a champion of data quality and integrity this leader will collaborate with Product Engineering and Data Ops teams to drive seamless integration tackle challenges with a solutionoriented mindset and enhance operational efficiency across the marketing technology ecosystem.
Key Responsibilities
MarTech Strategy Data Infrastructure & Integration
Oversee the entire MarTech data ecosystem and ensure seamless integration with the broader Dotdash Meredith systems data connections to and from MarTech platforms.
Lead the data strategy implementation and management of marketing technology platforms including but not limited to ESPs CDPs Data warehouses and other marketing tools.
Collaborate with Product Engineering and Data Ops teams to ensure data accuracy system interoperability and a solutionoriented approach to platform optimizations.
Establish and enforce data governance and quality standards ensuring reliable structured and actionable marketing data.
Audience Engagement Insights and Analytics
Assist in the architecting and strategizing of growth initiatives that help drive subscriber acquisition retention and engagement across email notifications and other owned channels.
In collaboration with DataOps and Product architect a framework of subscriber and campaign data to be used for campaign performance as well as performance monitoring.
Oversee the design and maintenance of dashboards reporting and visualizations that provide clear insights into marketing effectiveness and audience behavior.
CrossFunctional Collaboration & Stakeholder Leadership
Serve as the primary liaison between the Audience Relationships team and crossfunctional teams ensuring alignment on subscriber data business objectives marketing technology and data strategies.
Partner with engineering and product teams to advocate for MarTech enhancements that improve automation personalization and data accessibility.
Ensure a seamless integration of marketing platforms with broader customer data and analytics ecosystems to drive more effective decisionmaking.
Leadership & Team Development
Build mentor and develop a highperforming team of marketing technologists and data analysts.
Foster a culture of innovation accountability and datadriven decisionmaking within the team and across the organization.
Provide strategic recommendations and thought leadership on emerging trends in MarTech data analytics and audience engagement.
Key Qualifications & Experience:
8 years of experience in marketing operations audience development or lifecycle marketing with at least 3 years in a leadership role.
Deep expertise in email marketing subscriber retention and audience engagement strategies.
Experience leading highperforming teams in a datadriven marketing environment.
Strong knowledge in MarTech tools like (Iterable HighTouch BigQuery Snowflake etc.
Highly analytical mindset with a proven ability to translate data into actionable insights.
Strong project management skills with the ability to manage multiple initiatives and stakeholders effectively.
Hybrid 3x a week (NYC/Des Moines)
Inoffice Expectations: This position is hybrid inoffice with the ability to work remotely for up to 2 days per week.
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law. In addition the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing .
The Company participates in the federal EVerify program to confirm the identity and employment authorization of all newly hired employees. For further information about the EVerify program please click here: Range
Salary: New York: $130000.00 $145000.00The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location experience and performance. The range listed is just one component of Dotdash Merediths total compensation package for employees. Other compensation may include annual bonuses and short and longterm incentives.In additionDotdash Meredith provides to employees (and their eligible family members) a variety of benefits including medical dental vision prescription drug coverage unlimited paid time off (PTO) adoption or surrogate assistance donation matching tuition reimbursement basic life insurance basic accidental death & dismemberment supplemental life insurance supplemental accident insurance commuter benefits short term and long term disability health savings and flexible spending accounts family care benefits a generous 401K savings plan with a company match program 1012 paid holidays annually and generous paid parental leave (birthing and nonbirthing parents) all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance accident critical and hospital indemnity health insurance coverage life and disability insurance.
#NMG#Required Experience:
Director
Employment Type
Full-Time
