Senior Analyst - Marketing
Senior Analyst - Marketing
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Job Description
Office Based: London (EC1V 7LQ)
Working Hours: 40 Hours per week (MondayFriday)
Benefits Include: Wayfair Employee Discount Benefits Hub Private Medical Care Dental Care Gym Membership Tuition Reimbursement 25 Days starting Holiday (with tenure entitlement) Bank Holidays Pension cycle to work scheme.
We are looking for a Senior Analyst in one of our Marketing teams (Paid Social Paid Search Affiliate Marketing) with 3 years of experience to manage and optimize marketing campaigns across key platforms ensuring alignment with business goals. This role is perfect for a datadriven professional with strong analytical and technical skills capable of executing and optimizing largescale campaigns to drive growth.
You will work closely with internal teams (Martech Data Science Engineering and Creative) as well as key external platform partners to enhance performance improve automation and drive efficiency. The ideal candidate has experience with bidding and targeting strategies audience segmentation and attribution modeling while understanding the changing privacy and measurement landscape.
What Youll Do
- Execute and optimize paid media campaigns across various paid social search or affiliate marketing platforms to ensure performance aligns with business objectives.
- Analyze performance data build reports and generate insights to enhance efficiency and profitability.
- Manage audience segmentation bidding strategies and A/B testing to drive incremental revenue growth.
- Collaborate with Creative and Brand teams to test and optimize ad creatives messaging and landing page experiences.
- Work with Martech and Data Science teams to improve automation tracking and attribution models.
- Stay ahead of industry trends by testing new platform features ad formats and bidding strategies.
- Build strong relationships with external platform partners to ensure best practices and innovation in campaign .
What Youll Need
- 3 years of experience in paid social digital marketing or performance marketing.
- Strong analytical and technical skills with experience in Excel (advanced) SQL Looker Tableau; Python and/or R are strong plus
- Handson experience managing campaigns on Meta Pinterest TikTok Google Bing Awin Metapik or CJ.
- Deep understanding of bidding strategies audience segmentation and A/B testing methodologies.
- Experience with conversion rate optimization attribution modeling and marketing automation.
- Expertise in the evolving privacy and measurement landscape including iOS ATT firstparty data and serverside tracking
- Strong stakeholder management skills with the ability to influence and collaborate crossfunctionally.
- Highly organized detailoriented and thrives in a fastpaced environment.
- Bachelors degree in Marketing Business Data Analytics or related field (Masters preferred).
Why Join Us
- Competitive salary & performancebased incentives.
- Opportunity to work in a fastgrowing datadriven marketing team.
- Access to learning & development programs including financial support for training.
- A dynamic collaborative work environment with clear career growth opportunities.
About Wayfair Inc.
Wayfair is one of the worlds largest online destinations for the home. Whether you work in our global headquarters in Boston or in our warehouses or offices throughout the world were reinventing the way people shop for their homes. Through our commitment to industryleading technology and creative problemsolving we are confident that Wayfair will be home to the most rewarding work of your career. If youre looking for rapid growth constant learning and dynamic challenges then youll find that amazing career opportunities are knocking.
No matter who you are Wayfair is a place you can call home. Were a community of innovators risktakers and trailblazers who celebrate our differences and know that our unique perspectives make us stronger smarter and wellpositioned for success. We value and rely on the collective voices of our employees customers community and suppliers to help guide us as we build a better Wayfair and world for all. Every voice every perspective matters. Thats why were proud to be an equal opportunity employer. We do not discriminate on the basis of race color ethnicity ancestry religion sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status genetic information or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice If you have any questions or wish to exercise your rights under applicable privacy and data protection laws please contact us at.
Required Experience:
Senior IC
Employment Type
Full Time
