Senior Product Marketing Manager Prime Video FAST Live TV

Prime Video is disrupting traditional media with an everincreasing selection of movies TV shows Emmy Award winning original content addon subscriptions including HBO and Showtime and live events like Thursday Night Football. Within this expanding ecosystem FAST (Free Ad Supported Television) or Live TV 24/7 broadcast programming) has emerged as one of our fastestgrowing segments with viewership hours increasing significantly year over year. This growth demonstrates that even in the streaming era customers deeply value the leanback curated experience that FAST / Live TV provides.

It is Day 1 for the FAST Marketing team at Prime Video. We are seeking a seasoned Senior Product Marketing Manager who is strategic creative and can be responsible for bringing our Live TV experience to life across all customer touch points on Prime Video and beyond.

You will work across marketing teams (brand owned marketing creative paid marketing social email etc. to develop go to market (GTM) strategies that drive feature awareness adoption and retention across on all devices. This includes working closely with our external content partners. You will also collaborate very closely with Product teams to set the roadmap to develop features that drive a bestinclass customer engagement experience in service of our vision to be the worlds mostloved linear streaming platform.

This role is highly visible and a successful candidate must be comfortable with ambiguity earning trust with crossfunctional teams and leaders influencing up and across and juggling multiple priorities simultaneously in a fastpaced dynamic environment. You must have a proven track record for driving results working autonomously to set roadmaps and goal tracking. The candidate must be a great oral and written communicator and possess high levels of judgement independence backbone flexibility and attention to detail.

Key job responsibilities
Develop and deliver endtoend GTM strategies and frameworks which are scalable and repeatable across various product feature launches
Oversee strategy and performance of cross channel marketing plans on and off Prime Video that are meant to drive awareness adoption and engagement
Partner with various product teams to develop product roadmaps for experimentation and feature development
Partner closely with our external content partners
Develop compelling GTM creative assets (video social email push notifications owned & operated) and work crossfunctionally with creative designers
Drive regular reviews of roadmap progress and results in addition to deep dives across marketing performance with leadership across marketing content and product. Uncover durable insights that improve program performance over time
Build a plan around customer research to develop insights and enhanced brand positioning to stay competitive in the FAST / linear TV space
Advocate for the optimal customer experience across all touchpoints

6 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience communicating results to senior leadership
Experience building executing and scaling crossfunctional marketing programs

8 years of professional noninternship marketing experience
Experience with customer segmentation profiling and targeting
Experience using any of SQL or other analytical tools for conducting data analysis

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.