Sr Integrated Marketing Associate
Sr Integrated Marketing Associate
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Job Description
Who we are:
Our ambition is to build the worlds largest online specialty retailers with our Specialty Retail Brands AllModern Birch Lane Joss & Main. The market opportunity is large $60B TAM) and we are well on our way. We are looking for a Sr. Integrated Marketing Associate for AllModern to help us achieve our visio.
The Integrated Marketing Associate (IMA)s job is to act as a key driver of AllModerns brand marketing channels both via our ecommerce site and via regional marketing support of our physical stores. Reporting to the Head of Brand Marketing you will create a cohesive customer experience via rich brand storytelling on channels like influencer marketing Audio Meta TV out of home and more. This is a unique opportunity to help build our integrated brand marketing mix and grow awareness of our brands within the specialty retail market.
At the core our IMAs are strong in both quantitative and qualitative analysis and strong crosschannel collaborators. They thrive in fast paced environments and are willing to roll up their sleeves to identify opportunities.
What youll do:
- Collaborate with both marketing agencies and media vendors to run our brand marketing channels supporting both the endtoend strategy from creative brief to media plan to reporting
- Act as a key point of contact for our agency partners report on performance across channels and suggest key optimizations to help us accelerate our marketing goals
- Write briefs enter tickets and provide feedback to the creative team ensuring a customerfirst lens to our creative executions
- Act as a key collaborative partner to creative leads sharing key learnings about creative so they can iterate and improve
- Manage brand marketing spend across channels including reporting spend and driving pacing alongside cross functional teams (performance analyst finance)
- In partnership with manager lead our retail marketing strategy and that helps blend our ecommerce strategy with regional media strategies to drive customers to visit the store (e.g. mall marketing event planning and community/ influencer activations)
- Build and maintain team project planning and progress tracking tools
What Youll Need:
- 2 years of experience in corporate retail ecommerce or CPG ideally in a marketing activation or integrated marketing role
- Exceptional communications skills both written and verbal for internal and partner facing communications
- Highly organized with the ability to context switch and manage multiple projects simultaneously
- Thrive in a fast paced environment
- Ability to collaborate effectively across a group of cross functional stakeholders (e.g. creative store managers)
- Willingness to learn and attitude of a true team player positive enthusiastic and self motivated
This is a hybrid position with MTh in office and Fridays remote.
About Wayfair Inc.
Wayfair is one of the worlds largest online destinations for the home. Whether you work in our global headquarters in Boston or in our warehouses or offices throughout the world were reinventing the way people shop for their homes. Through our commitment to industryleading technology and creative problemsolving we are confident that Wayfair will be home to the most rewarding work of your career. If youre looking for rapid growth constant learning and dynamic challenges then youll find that amazing career opportunities are knocking.
No matter who you are Wayfair is a place you can call home. Were a community of innovators risktakers and trailblazers who celebrate our differences and know that our unique perspectives make us stronger smarter and wellpositioned for success. We value and rely on the collective voices of our employees customers community and suppliers to help guide us as we build a better Wayfair and world for all. Every voice every perspective matters. Thats why were proud to be an equal opportunity employer. We do not discriminate on the basis of race color ethnicity ancestry religion sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status genetic information or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice If you have any questions or wish to exercise your rights under applicable privacy and data protection laws please contact us at.
Required Experience:
Senior IC
Employment Type
Full Time
