Vice President Brand - Raffles Hotels Resorts
Vice President Brand - Raffles Hotels Resorts
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Salary Not Disclosed
1 Vacancy
Job Description
The Vice President Brand for Raffles Hotels & Resorts is responsible for shaping and elevating the global brand strategy ensuring its consistency relevance and growth across all touchpoints. Based in New York headquarters this role will lead brand positioning creative direction guest experience and strategic partnerships to drive brand desirability awareness and commercial success.
Reporting to the Chief Brand Officer the VP will work closely with crossfunctional teams including operations and development to reinforce Raffles position as a worldleading luxury hospitality brand.
Brand Strategy & Development
Define and execute the global brand strategy ensuring alignment with the Raffles brand DNA and longterm vision.
Lead the evolution of the brand narrative visual identity and messaging across all platforms.
Ensure brand consistency across all properties marketing materials and guest experiences.
Monitor luxury hospitality trends and competitive landscape to drive brand differentiation and innovation.
Guest Experience & Brand Standards
Oversee the development and implementation of brand standards to ensure exceptional guest experiences across all properties.
Partner with operations and design teams to bring the Raffles brand to life through service touchpoints architecture interior design and cultural storytelling.
Drive initiatives that enhance personalization emotional engagement and brand loyalty.
Creative & Content Leadership
Oversee the creative direction of brand campaigns digital content and storytelling efforts.
Collaborate with internal and external creative agencies to develop worldclass marketing assets.
Ensure all content aligns with Raffles luxury positioning and engages highnetworth audiences.
Strategic Partnerships & Collaborations
Identify and develop strategic partnerships with luxury brands cultural institutions and influencers to elevate brand awareness and affinity.
Foster relationships with key media designers and tastemakers to enhance Raffles brand presence in luxury lifestyle and hospitality sectors.
Business & Commercial Impact
Work closely with sales marketing and digital teams to ensure brand initiatives drive revenue and guest engagement.
Partner with development teams to support brand expansion ensuring new properties align with Raffles brand promise and standards.
Establish and track key brand performance metrics adjusting strategies as needed for growth and impact.
Qualifications :
Qualifications & Experience
12 years of experience in luxury brand management hospitality or highend consumer goods.
Proven track record in building and evolving luxury heritage brands with a global footprint.
Deep understanding of luxury consumer behavior market trends and competitive dynamics.
Strong strategic thinking with the ability to translate brand vision into tangible business results.
Experience managing creative agencies brand partnerships and guest experience initiatives.
Excellent leadership communication and stakeholder management skills.
Passion for craftsmanship culture and storytelling in the luxury space.
Additional Information :
Salary range: $180000 $250000 USD annual base salary
Our Commitment to Diversity & Inclusion: we are an inclusive company and our ambition is to attract recruit and promote diverse talent.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
