Senior Social Strategist
Senior Social Strategist
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Job Description
The role
SoFi is seeking a Senior Social Strategist to support the strategy and implementation of social marketing across SoFis brand and product initiatives.
This is a unique opportunity to expand and execute an ambitious social strategy building upon our strategic approach spearheading campaign and across creative approach and measurement. You will partner closely with our internal team members including our inhouse creative studio product marketing managers data science legal compliance and media teams to drive awareness consideration and ultimately member growth for SoFi.
SoFi is a new kind of finance company focused on speed transparency and alignment with our members interests. Since our founding weve expanded our personal finance offering to become the allinone finance super app that helps our members get their money right. SoFi has achieved significant growth and we have ambitious plans ahead. To continue this growth we need great team members like you. Our goal is to be a household name and a world class brand and social is the battleground for relevance.
What youll do
- Execute iterate and evolve our social strategy based on data and trends
- Partner with brand and product teams to develop campaign approach rooted social behavior
- Recommend social approach and channel strategy to achieve goals
- Guide creative development to create platformfirst engaging content that answers the question why would I care why would I share
- Spearhead social measurement and report on key learnings and opportunities to improve efficiency in achieving objectives
- Partner with media and performance teams to leverage paid influencer creative to efficiently acquire new members and drive awareness
- Partner closely with SoFis legal and compliance teams to ensure content adheres to regulatory conditions
What youll need
- Undergrad degree
- 8 years of experience in marketing at least 45 specifically in social media marketing
- Indepth understanding of social channels (existing and emerging) and influencer/creator marketplace
- Strategic thinker who thrives in a fastpaced environment
- Strong writing and communication skills
- Strong analytical skills
- Strong EQ and ability to assess nuance in conversations and react accordingly
Required Experience:
Senior IC
Employment Type
Full Time
