Head of Marketing Strategy - TE
Head of Marketing Strategy - TE
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Job Description
Job Description
Head of Marketing and Strategy Taste Elevation
Part of a highperforming team the Head of Marketing and Strategy Taste Elevation will collaborate closely with the Customer Sales Leads finance R&D and the CANAC leadership team to provide 360 short and longterm strategic leadership management and growth of the Taste Elevation portfolio in Canada.
Responsibilities
Strategic Vision: Defining and implementing comprehensive short and longterm strategies that drive brand resonance customer and category leadership and financial plan delivery.
Collaborative Leadership: Spearheading brand initiatives through strategic collaboration inclusive communication and a shared sense of ownership. Collaborating closely with teams to define clear briefs review results and guarantee that all output consistently aligns with the brands foundations and strategic objectives.
Brand Stewardship: A proud champion and caretaker of iconic brands like Kraft PB Philly Heinz Kraft Salad Dressing and more driving household penetration and market share growth.
Team Building: Developing the next generation of 360 Marketers focusing on coaching high performing teams and growing capabilities across the marketing function.
P&L Management: Supervising a comprehensive P&L to ensure financial targets are met while maintaining operational excellence.
The Individual
Our ideal candidate brings a breadth of marketing experience gained in the consumerpackaged goods industry. The Head of Marketing and Strategy Taste Elevation will bring deep experience leading 360 marketing strategies including brand management innovation and communication. This leader will be a consumer athlete a versatile and capable leader who brings an understanding of all levers that generate value while working at speed and agility to adapt to a rapidly changing environment. They have a proactive flexible and adaptable work style enabling them to lead and collaborate with crossfunctional local and global teams.
Required Experience
- Proven experience in leading diverse teams ensuring collaboration between cross functional and global teams.
- Strategic longterm planning capabilities with a demonstrated history of developing and executing 35 year business strategies.
- Expertise in data analysis and market feedback utilizing quantitative and qualitative data to inform strategic decisions for both in year and multiyear plans.
- Experience in leading brand communications and creative development; comfortable at managing agency relationships and pushing a creative agenda.
- Proficient knowledge of media and omni channel strategies with ability to assess and optimize the marketing mix to maximize ROI.
- Forwardthinking approach to innovation development and strategies with experience in commercialization and moving from idea to .
- Experience in defining establishing and tracking KPIs with a focus on continuous improvement and measurable program success.
- Proficiency with using multiple information sources for developing a demand forecast i.e. orders shipments consumption weeks of supply revenue management distribution velocity and more.
- Experience owning and implementing brand P&L and revenue management decisions.
- Outstanding verbal written and interpersonal communication skills with a proven ability to work collaboratively across an organization.
Marketing Capabilities
- A Builder: An individual who is passionate about building a sustainable business portfolio and setting a clear direction. An entrepreneur at heart always looking for opportunities to deliver results with a bias for speed and action.
- Consumer Obsessed: A consumer first mindset and marketing instinct showing great empathy and adaptability to differing consumers. Clearly translating consumer insights and market analytics into action.
- A Change Maker: Someone who challenges the status quo pushing brands and organizations forward to be the market leader.
- A Storyteller: Able to simplify the complex and has a strong ability to influence a wide team of cross functional partners peers and senior leaders within the organization.
- Inspiring Leader: Who will unlock the potential in your team to meet bold ambitions and execute with excellence. Ability to prioritize the greatest and most impactful projects and solutions for the organization.
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz strategy and values.
New Hire Base Salary Range:
$204200.00 $255300.00Bonus: This position is eligible for a performancebased bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidates geographic region jobrelated knowledge skills and experience among other factors
LongTerm Incentive (LTI): In addition to base salary and bonus this role is eligible for additional compensation in the form of equity.
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare protection and savingfor the future we offer plans tailored to meet you and your familys needs. Coveragefor benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events resources and learning opportunities that inspire aphysical social emotional and financial wellbeing lifestyle for our employees and their families.
Youll be able to participate in a variety of benefits and wellbeing programs that may vary by role country region union status and other employment status factors for example:
Physical Medical Prescription Drug Dental Vision Screenings/Assessments
Social Paid Time Off Company Holidays Leave of Absence Flexible Work Arrangements Recognition Training
Emotional Employee Family Assistance Program Wellbeing Programs Family Support Programs
Financial Savings/PensionLife Accidental Death & Dismemberment Disability Discounted Perks
Location(s)
Toronto Queens Quay HeadquartersKraft Heinz is an Equal Opportunity Employer Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.In order to ensure reasonable accommodation for protected individuals applicants that require accommodation in the job application process may contact for assistance.
Required Experience:
Director
Employment Type
Full-Time
