drjobs Sr Manager Marketing Digital Strategy Full-Time Moody Center

Sr Manager Marketing Digital Strategy Full-Time Moody Center

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1 Vacancy
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Job Location drjobs

Austin - USA

Monthly Salary drjobs

$ 70000 - 85000

Vacancy

1 Vacancy

Job Description

Oak View Group

Oak View Group is the global leader in venue development management and premium hospitality services for the live event industry. Offering an unmatched 360degree solution set for a collection of worldclass owned venues and a client roster that includes the most influential highest attended arenas convention centers music festivals performing arts centers and cultural institutions on the planet.

Position Summary

The Sr. Manager Marketing & Digital Strategy will support the awardwinning Moody Centers marketing team. This role is responsible for daytoday oversight of eventrelated marketing promotions and advertising functions designed to sell tickets to Moody Center nonUT events. This role will lead all constantly evolving digital marketing need and strategies including email website and app initatiaves. This position will also support crossfunctional responsibilities related to Partnerships Premium Sales Booking and Community Relations. The Sr. Manager reports to the Director of Marketing and Public Relations.

This role pays an annual salary of $70000$85000.

Benefits for FullTime roles: Health Dental and Vision Insurance 401(k) Savings Plan 401(k) matching and Paid Time Off (vacation days sick days and 11 holidays).

This position will remain open until July 1 2025.

About the Venue

At Moody Center in Austin Texas we are building a championship organization that serves our fans community and business partners through worldclass sports entertainment and believe our employees are our greatest assets. We strive to create a culture that empowers and inspires our employees to goabove and beyondfor our clientspatronsand community.

Moody Center is Austins new arena that gave the Live Music Capital of the World the worldclass arena it deserves. Moody Center is a premiere 15000 seat venue that hosts the biggest artists and acts on the planet. Designed specifically for concerts the new arena is home to The University of Texas Womens and Mens basketball games family shows and other sporting and community events. Moody Center is the first of its kind in the industry with an unrivaled partnership between Oak View Group Live Nation/C3 Presents The University of Texas at Austin and Minister of Culture Matthew McConaughey. Moody Center has been recently named the Arena of the Year by Pollstar andby the Academy of Country Music.

Responsibilities

  • Plan and execute effective marketing campaigns specific to each concert family show or event to maximize attendance and ticket revenue.
  • This includes but is not limited to media planningnegotiatingbuying promotion implementation publicity database/ email marketing social media strategy trade media allocation digital marketing campaign budgeting and settlement preparation.
  • This position will execute the internal set up and management of exclusive venue presales.
  • Drive CRM strategy for all events employ consumer data segmentation targeting and testing.
  • Strategize and oversee digital marketing efforts including but not limited to digital ads email marketing email design campaign performance and optimization and ensure all industry policies and best practices are followed.
  • Oversee Special Projects (such as College Concert Clubs La Lista and others as assigned).
  • Oversee social media initiatives content creation and strategy in collaboration with the Assistant Marketing Manager.
  • Assist with the creation management and activation of venue branding marketing and communication initiatives including but not limited to departmental budgeting annual marketing plan creation community relations programming and internal/external venue publicity efforts.
  • Collaborate with other members of the Moody Center marketing team to effectively promote events through all venue assets sponsorships promotional partnerships community efforts media partners trade partnerships on a showbyshow basis.
  • Organize and communicate event marketing efforts and initiatives including but not limited to: marketing material (admats digital assets etc. distribution PR and media needs and ticketing promotions.
  • Initiate develop and maintain relationships with national and local promoters record labels touring personnel and media partners.
  • Liase between concert and event marketers and internal Moody Center teams.
  • Work closely with arena programming department on industry relationship building client sales and marketing materials and event marketing research.
  • Act as marketing point of contact for Moody Center partnerships department to ideate and facilitate contractual marketing obligations.
  • Manage team campaigns and projects as handler of project management platform Asana.
  • Serve as onsite marketing department representative for designated events (e.g. duties may include media escorting sponsor and/or promotional partner implementation media partner implementation etc..
  • The Sr. Manager of Marketing and Digital Strategy will oversee the Assistant Marketing Manager who runs all social media efforts.
  • Other duties as assigned by management.
  • This is an onsite role officed out of Moody Center.

Qualifications

  • Bachelors degree in an accredited university Area of Study: Marketing Communications Sport and Entertainment Sales Business Administration or Related Field is preferred.
  • A minimum of 7 years of related work experience in music festivals sports or entertainment industry.
  • Experience with largescale events in a venue or concert setting of a similar size 15000 seats) is highly desirable.
  • Team player mentality with the ability to adapt to changing priorities and collaborate across all departments while remaining calm.
  • Experience effectively managing and leading a team to drive results and create team cohesion.
  • Creative and driven with ability to ideate and execute on unique marketing opportunities.
  • Must be adaptable with the ability to work under consistent pressure to meet deadlines.
  • Strong verbal and written communication skills with an expert ability to present and communicate new ideas and concepts edit and proofread all marketing material.
  • Extremely organized and detail oriented resourceful quick learner and able to handle multiple projects simultaneously.
  • A high degree of personal integrity and ability to embrace Moody Center core values.
  • Must be a great communicator and crossorganizational collaborator.
  • Basic knowledge of Photoshop or Adobe Illustrator.
  • Basic knowledge of SalesForce Marketing Cloud.

Strengthened by our Differences. United to Make a Difference

At OVG we understand that to continue positively disrupting the sports and live entertainment industry we need a diverse team to help us do it. We also believe that inclusivity drives innovation strengthens ourpeople improves ourservice and raises ourexcellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve and this is the reason we are committed to amplifying voices from all different backgrounds.

Equal Opportunity Employer

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (protected class) including but not limited to veteran status uniform service member status race color religion sex national origin age physical or mental disability genetic information or any other protected class under federal state or local law.


Required Experience:

Manager

Employment Type

Unclear

Company Industry

Department / Functional Area

Marketing

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