Social Media Specialist
Social Media Specialist
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Job Description
Who we are:
AVATR is about bringing people together connecting ideas and cultures: we believe people from different backgrounds working together in a multidisciplinary atmosphere inspire each other to create a design composition that in the long run radiates its richness from the inside out.
AVATR inspired by avatar aims to enable each user to create another self in an intelligent parallel world becoming your most emotional intelligent companion. Our technology focuses on emotional intelligence and stands for casual luxury with forwardlooking design and warm technology. Through a holistic approach the brand looks at the big picture and by understanding users lifestyle and desires to enable them to pursue what they love.
As an explorer in the new track of smart electric vehicles (SEV) AVATR is committed to building an international highend SEV brand.
More about AVATR: its like to work with us:
Our Design Center is a vivid platform where people from all over the world will find a stage to unleash their talents! It is a place where ideas and innovative minds meet. A bold and lively discourse of different views and multidimensional design thinking are always welcome here. Authenticity and originality based on our unique design philosophy generate remarkable designs. The AVATR Design Center feels like a small creative family with the vision to find solutions towards future highend with a humanized spirit.
Nader Faghihzadeh Chief Design Officer at AVATR
AVATR Global Design Center is looking for a Social Media Specialist who lives and breathes digital culture trends and brand storytelling someone who can turn scrolls into stares and followers into loyal fans. Youll work at the intersection of strategy creativity and helping to define develop and grow AVATRs online presence.
Youll be a key player in defining developing and amplifying AVATRs online presence. Working at the intersection of strategy creativity and you will ensure our designdriven vision is communicated with clarity consistency and impact across all digital touchpoints. You will be the voice that guides our online conversations shaping how we communicate what we communicate and when we communicate.
This role requires a blend of strategic thinking meticulous content coordination and development proactive production planning and insightful performance monitoring. You will serve as a vital link between our internal design and communications teams and our external agency partners driving collaboration and ensuring seamless .
What you will do:
- Shape the Social Media Narrative: Define and evolve our social media strategy across key platforms including Instagram LinkedIn WeChat TikTok and emerging channels.
- Translate Design Vision into Content: Transform our core design philosophy and brand vision into impactful and engaging content plans.
- Define the AVATR Voice: Develop channelspecific tone messaging and content guidelines that authentically reflect AVATRs brand values and distinctive visual identity.
- Drive Collaboration: Partner with our social media agency to develop and execute content calendars optimize publishing strategies and achieve ambitious platform growth targets.
- Create Compelling Content: Collaborate with our design marketing and brand teams to develop and coordinate the creation of original social media content spanning shortform videos visually stunning imagery thoughtleadership pieces and interactive experiences.
- Manage Production: Brief and manage photo and video shoots ensuring the creation of highquality onbrand content that elevates the AVATR aesthetic.
- Oversee Content : Manage the postcreation process including copywriting visual selection hashtag strategy and calltoaction development to maintain consistent quality and brand alignment.
- Cultivate Community: Monitor audience engagement and sentiment collaborating with our agency to manage responses foster interactions and build meaningful relationships with our online community.
- Identify opportunities for community building influencer collaborations and platformspecific activations.
- Measure and Optimize: Establish measurable KPIs in partnership with our agency track performance metrics and prepare comprehensive monthly reports to inform strategic decisions.
- Drive Continuous Improvement: Analyze data gather feedback and stay ahead of evolving platform trends to optimize content strategies and maximize impact.
What you will bring:
- Deep Social Media Expertise: 5 years of experience in social media strategy management or digital brand communication with a proven track record of success.
- Agency Management Experience: Experience working with or managing social media or creative agencies demonstrating the ability to effectively collaborate and drive results.
- Platform Mastery: Indepth understanding of major social media platforms and their respective audiences including Instagram TikTok LinkedIn YouTube WeChat Xiaohongshu and Baidu.
- Creative Visionary: A creative thinker with exceptional aesthetic sensibility and storytelling skills ideally with experience in design automotive or luxury lifestyle brands.
- Exceptional Communication Skills: Solid writing skills with a knack for crafting sharp captions engaging post copy and compelling narratives that resonate with diverse audiences.
- Collaborative Spirit: A team player with excellent communication and interpersonal skills capable of building strong relationships with internal teams and external partners.
- Analytical Mindset: Strong analytical skills and a datadriven approach with the ability to interpret data identify trends and translate insights into actionable strategies.
- Passion for Innovation: A genuine passion for design technology and the future of mobility with a desire to contribute to a brand that is pushing boundaries.
- Language Proficiency: Fluency in English is essential. Proficiency in other languages is highly desirable.
What We Offer:
- Competitive Salary: Reflecting your skills and experience.
- Hybrid Working: Flexibility to work both remotely and in the office.
- Health & Wellness: Access to the Wellhub Pass for your wellbeing.
- Employee Development: Learning opportunities and training programs to support your career growth.
- Transport Support: Deutschland ticket or fuel card.
- Meal Allowance: For lunch at the canteen.
- Gifts: Celebratory gifts for work anniversaries and Chinese New Year.
- Company Events: Regular teambuilding and social activities.
- Optional Company Pension Scheme: Available based on your needs.
- Inclusive Culture: A diverse supportive environment where every voice is valued.
Thank you for considering joining our team! We look forward to hearing from you and hope you become a part of our company. If you are interested in the position please apply now. We are excited about the possibility of working together to create a bright future!
Required Experience:
Unclear Seniority
Employment Type
Full Time
