Senior Marketing Analyst Growth Marketing
Senior Marketing Analyst Growth Marketing
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Job Description
This is a Level 2 or Level 3 position. Cleo has 5 internal levels of competency within Product Analytics. See our skills framework for how we differentiate on seniority.
About Cleo
At Cleo were not just building another fintech app. Were embarking on a mission to fundamentally change humanitys relationship with money. Imagine a world where everyone regardless of background or income has access to a hyperintelligent financial advisor in their pocket. Thats the future were creating.
Cleo is a rare success story: a profitable fastgrowing unicorn with over $200 million in ARR and growing over 2x yearoveryear. This isnt just a job; its a chance to join a team of brilliant driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.
If youre driven by complex challenges that push your expertise the chance to shape something truly transformative and the potential to share in Cleos success as we scale while growing alongside a company thats scaling fast this might be your perfect fit.
Follow us on LinkedIn to keep up to date with new product features and insights from the team.
What youll be doing
As a Senior Marketing Analyst for Organic and Owned channels (ASO SEO PR Brand and Social Media) youll play a critical role in shaping Cleos marketing strategy by driving datadriven decisions that support our longterm vision. You will work closely with growth leads marketing managers and brand teams to optimise organic and owned marketing performance to grow our organic share.
Youll also sit within the wider data science function here at Cleo; a hotshot team of 60 Data Scientists and Analysts with significant industry experience that are at the heart of everything we do at Cleo.
We are looking for a selfstarter focused on results with a demonstrated success in using analytics to drive the understanding growth and success of organic marketing.
- Define Key Metrics & KPIs: Establish metrics for organic and owned marketing channels track performance and uncover actionable insights to guide marketing strategy.
- Organic Optimisation: Conduct deepdive analysis across channels to uncover opportunities for optimisation. Translating insights into actionable recommendations that drive organic growth.
- A/B Testing & Experimentation: Support with the design and analysis of experiments across different organic platforms.
- Collaboration with Stakeholders: Partner with the Growth Lead channel managers and Brand team to launch and scale campaigns.
- Brand & PR Analysis: As we invest in brand marketing support datadriven decisionmaking by measuring campaign impact tracking media coverage and providing actionable insights to optimise future brand initiatives.
About you
- Experience doing quantitative analysis within a digital product environment and a marketing function
- Strong understanding of organic marketing channels and campaign measurements. You have experience in measuring incrementality for SEO ASO and brand campaigns and/or familiar with brand lift/brand equity measurement.
- Practical knowledge of A/B testing (e.g. hypothesis testing pvalues)
- Excellent SQL skills
- A strong ability to communicate findings to nontechnical stakeholders in a concise and engaging manner
- Experience with data visualisation tools such as Tableau Looker Holistics or Periscope
- Fluency in Python and its application in data analysis is a nice to have but not essential
What do you get for all your hard work
- A competitive compensation package (base equity) with biannual reviews aligned to our quarterly OKR planning cycles. This role offers 50K90K per annum. You can view our public progression framework and salary bandings here: at one of the fastestgrowing tech startups backed by top VC firms Balderton & EQT Ventures
- A clear progression plan. We want you to keep growing. That means trying new things leading others challenging the status quo and owning your impact. Always with our complete support.
- Flexibility. We cant fight for the worlds financial health if were not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
- Work where you work best. Were a globally distributed team. If you live in London we have a hybrid approach wed love you to spend one day a week or more in our beautiful office. If youre outside of London well encourage you to spend a couple of days with us a few times per year. And well cover your travel costs naturally.
- Other benefits;
- Companywide performance reviews every 6 months
- Generous pay increases for highperforming team members
- Equity topups for team members getting promoted
- 25 days annual leave a year public holidays an additional day for every year you spend at Cleo up to 30 days)
- 6 employermatched pension in the UK
- Private Medical Insurance via Vitality dental cover and life assurance
- Enhanced parental leave
- 1 month paid sabbatical after 4 years at Cleo
- Regular socials and activities online and inperson
- Well pay for your OpenAI subscription
- Online mental health support via Spill
- Workplace Nursery Scheme
- And many more!
We strongly encourage applications from people of colour the LGBTQ community people with disabilities neurodivergent people parents carers and people from lower socioeconomic backgrounds.
If theres anything we can do to accommodate your specific situation please let us know.
UK App access: The Cleo app is no longer downloadable in the UK (but only until next year). If youre an existing user youll still have access to the app. But some features wont be available (just for a little while). Why 99 of our users are based in the US where financial health is often overlooked. Weve decided to shift our focus to where we can provide the most value and make the greatest impact for users who need it most. Then well be able to apply what we learn to better support our UK users in the future.
Required Experience:
Senior IC
Employment Type
Full-Time
