Marketing Manager
Marketing Manager
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Job responsibilities:
1. Strategic Planning & Development
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Create and implement comprehensive annual marketing strategies aligned with company goals and revenue objectives.
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Identify key customer segments evaluate market trends and develop competitive positioning plans.
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Establish and monitor key performance indicators (KPIs) such as CPA ROAS conversion rates and player retention to evaluate campaign effectiveness.
2. Campaign Coordination & Implementation
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Execute integrated marketing campaigns across various channels including social media email search engines paid media affiliate networks and industry events.
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Supervise the production of marketing materials such as advertisements landing pages blog content and promotional assets.
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Collaborate with internal departments and external partners to ensure campaigns are delivered on time and on target.
3. Digital Marketing & User Acquisition
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Oversee and finetune paid advertising efforts across platforms such as YouTube Meta TikTok and programmatic ad networks.
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Deploy SEO and content marketing strategies to grow organic visibility and improve search engine rankings.
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Use marketing automation tools (like HubSpot Mailchimp or CRM platforms) to personalize communication and increase user engagement.
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Develop remarketing and retention campaigns aimed at increasing customer lifetime value (LTV).
4. Brand Management & Content Creation
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Maintain brand consistency throughout all marketing channels and materials including web presence social content and paid campaigns.
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Drive the creation of compelling content including blog posts videos press releases and social media updates that reflect the brands voice and messaging.
5. Performance Analysis & Optimization
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Analyze campaign metrics through tools such as Google Analytics and CRM dashboards to assess success and identify improvement opportunities.
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Conduct A/B testing to refine creative elements messaging and conversion paths.
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Deliver actionable insights and performance reports to leadership adjusting strategies as necessary for better outcomes.
6. Team Leadership & Budget Oversight
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Manage and mentor marketing team members while coordinating with thirdparty vendors and agencies.
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Administer marketing budgets effectively to ensure optimal ROI across all initiatives.
Job Requirements:
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Bachelors degree in Marketing Business Administration or a related discipline.
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Over 4 years of marketing experience with a minimum of 2 years in the iGaming sector.
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Proven ability to lead and execute successful multichannel marketing campaigns.
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Deep understanding of digital marketing media buying and campaign optimization.
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Strong analytical capabilities with handson experience in performance tracking tools.
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Familiarity with CRM systems and marketing automation platforms.
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Demonstrated leadership experience managing crossfunctional teams.
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Comfortable operating in a dynamic fastpaced and regulated industry environment.
Employment Type
Full Time
