Marketing Lead Campaign Operations Prime Video

Are you passionate about revolutionizing how movies and TV shows are discovered streamed and enjoyed worldwide Do you want to define the next generation of digital entertainment and enhance the way millions of Amazon customers experience Prime Video If yes this opportunity will appeal to you. Come join our GSS Campaign Operations team and help define the course of the Amazon business.

Prime Video brings together the worlds best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a onestop hub for distinctive criticallyacclaimed and awardwinning original programming including TV series such as The Rings of Power The Boys and Jack Ryan and movies like Coming 2 America Cinderella and The Tomorrow War but we offer a multidimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book to listen to the soundtrack to buy the costume to replay live sports in real time and more. And that breadth and connection to the Amazon family of brands along with the support of a passionate and diverse global team makes Prime Video a company where creators and makers of all kinds can build their future.

We are looking for an experienced Marketing Lead to handle marketing merchandising and process optimization for our Digital Shared Services Marketing team. This individual should enjoy a fastpaced environment where they can affect the customer experience and be an instrumental part of expanding our foot print into multiple digital teams.


Key job responsibilities
Campaign : Assists in developing and implementing marketing strategies and campaigns ensuring flawless and tracking.
Campaign Tracking: Monitors campaign performance and prepares reports to assess the effectiveness of marketing efforts.
Responsible for giving timely responses to stakeholders on related tasks with guidance i.e. as per standard operating procedures (SOP) and SLA.
Follow established SOPs inventing and simplifying along the way
Meets business metrics and goals i.e. and service level agreements (SLAs) production and quality targets
Coordination and Communication: Collaborates with internal teams and external stakeholders
Manage the troubleshooting of issues as surfaced during the campaign lifecycle


A day in the life
Campaign :
the creation and launch of T1/T2 collection pages at channel launch.
and set up FVOD (Free Season/Episode Sampling) campaigns.
and execute Winback campaigns including Bullseye (targeted) segments.
Promotions Sonata setups for both ongoing and seasonal campaigns (e.g. Halloween).

Advertising & Marketing :
the management of Dynamic Ads for Social (DAS) campaigns ensuring timely catalog updates and refreshes.
the DAS Sports rollout and support influencer campaign pilot initiatives.
and maintain the Dynamic Display Ads (DDA) content calendar ensuring asset gathering and campaign .
the setup and launch of ADA campaigns including Display Campaign setup Targeting Conversion to Canonical IDs and QA validation.
Paid Search Sports campaigns collaborating with agencies for seamless and optimization.
detailed agency briefs for paid media initiatives manage partner approvals and ensure timely trafficking delivery.

Campaign Performance Tracking & Measurement:
update and maintain the Measurement Dashboard with quarterly data validation checks.
analyze and report on the GSS Campaign Operations team roadmap goals and deliverables.
the sports events calendar and ensure coordination with Senior Partner Managers for timely status tracking.
the measurement of KPIs for 3P Lookalike targeting creation and refreshes.

Process & SOP Management:
and enhance GSS Campaign Operations team campaign SOPs for storefront Xsite outbound and sports campaigns.
as the primary escalation point for erroneous live sports campaigns outside of regular working hours.
track and resolve SIMs with the product and Sonata teams to troubleshoot issues effectively.
the GSS Campaign Operations team by serving as the main point of contact ensuring proper of Sonata strategies and troubleshooting of campaign challenges.
weekly GSS Campaign Operations team meetings to align on ongoing projects and priorities.
territorylevel unmanaged partner collection pages resolving carousel drops and related issues.
and standardize the email copy library across sports and nonsports campaigns.

CrossTeam Collaboration & Communication:
with the CVM team to ensure proper content inputs for Paid Search and Affiliate agencies.
with O&O Paid Marketing SPMs and creative teams to manage sportsrelated Smartsheet inputs for smooth event .
seamless communication with internal and external stakeholders to ensure effective campaign and optimization.


Bachelors degree in Business Engineering or related field
4 years of sales or account management experience
4 years of digital advertising and client facing roles experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience using Microsoft Excel to manipulate and analyze data
Experience building executing and scaling crossfunctional programs or marketing campaigns from
Excellent analytical and problemsolving abilities
Strong leadership and communication skills

Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
Experience utilizing automated marketing systems and tools involving email web analytics and CRM (Marketo Tableau Salesforce etc. for targeting segmentation reporting for demand generation
Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation profiling and targeting
A team player with the ability to build relationships with key stakeholders and partners.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.