Programmatic Enablement Optimization Analyst
Programmatic Enablement Optimization Analyst
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$ 94000 - 142000
1 Vacancy
Job Description
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the US and Mexico and weve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love enable content publishers to build and monetize large audiences and provide advertisers unique capabilities to engage consumers.
From your first day at Roku youll make a valuable and valued contribution. Were a fastgrowing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the Team
The Revenue Operations team aims to align advertising sales marketing and client services to maximize yield drive ad revenue growth and enhance efficiency within an organization. It involves a blend of strategic planning data analysis system/tools utilization and partnerships to optimize the monetization of advertising inventory.
About the role
The Inventory Optimization team owns the processes and analytics to maximize the value of Rokus ad platform. This position sits within the Inventory Enablement and Optimization team which works closely with Client Services Business Development Sales and Product to drive yield optimization forecasting and build systems & processes for advertising campaigns. This role is focused on Rokus programmatic business presenting the ideal candidate with an opportunity to take part in fast growing revenue stream at Roku.
An Analyst should not only have strong analytical skills but also excellent communication capabilities and a solutionsoriented mindset. The ideal candidate must be able to balance daytoday responsibilities and longterm strategic projects within a fastpaced environment. They should be a selfstarter and comfortable recommending solutions in an ambiguous environment with guidance. The position will report to the Sr Manager Inventory Enablement and Optimization and is based in New York.
For New York Only The estimated annual salary for this position is between $94000 and $142000 annually.
Compensation packages are based on factors unique to each candidate including but not limited to skill set certifications and specific geographical location.
This role is eligible for health insurance equity awards life insurance disability benefits parental leave wellness benefits and paid time off.
What youll be doing
- Develop and maintain a strong understanding of Rokus programmatic ad ecosystem Rokus partners how theyre integrated and suggest updates to our integration based on analysis to increase yield.
- Help drive analysis of our programmatic stack from the bid level to impressions along with spend patterns to ensure the health and yield from each partner and keep stakeholders informed of any trends.
- Facilitate troubleshooting by identifying and utilizing reports that raise issues quickly and efficiently.
- Leverage Rokus Big Data to produce actionable reporting for the programmatic business while automating routine analysis where possible.
- Work closely with Product Management to develop proprietary tools that address inventory management challenges across both direct and programmatic transaction types.
- Collaborate with crossfunctional teams including Sales Ad Operations and Finance to align programmatic strategies with broader business objectives.
- Monitor and analyze KPIs for programmatic campaigns providing regular updates and actionable recommendations for optimizations.
- Communicate findings and insights to stakeholders through dashboards presentations and adhoc reports.
- Stay informed of industry trends and competitive developments to identify opportunities for growth and innovation.
Were excited if you have
- 4 years of experience in digital advertising in an programmatic yield or data analytics role.
- Excellent written and verbal communication skills and the ability to take complicated subject matter and communicate clearly and effectively for any audience.
- Familiarity with the ad tech terminology and landscape including prior experience working with DSPs SSPs ad servers and DMPs. Experience with OTT/CTV a plus.
- Excellent command of Excel understanding of SQL (or willingness to learn) and working with large datasets.
- Experience creating reports with data visualization platform like Tableau Looker etc.
- Analytical project management and detailoriented personality.
- Selfstarter comfortable working autonomously in fastpaced growing environment.
#LIHR2
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical dental and vision) life accident disability commuter and retirement options 401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. Its important to note that not every benefit is available in all locations or for every role. For details specific to your location please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fastpaced environment where everyone is focused on the companys success rather than their own. We try to surround ourselves with people who are great at their jobs who are easy to work with and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. Were independent thinkers with big ideas who act boldly move fast and accomplish extraordinary things through collaboration and trust. In short at Roku youll be part of a company thats changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problemsolvers which itself is a twopart idea. We come up with the solution but the solution isnt real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation one that has served us well since 2002.
To learn more about Roku our global footprint and how weve grown visit providing your information you acknowledge that you have read our Applicant Privacy Notice and authorize Roku to process your data subject to those terms.
Required Experience:
IC
Employment Type
Full-Time
