Email Marketing Manager
Email Marketing Manager
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Job Description
Title: Email Marketing Manager
Boston MA (Onsite 4 days per week)
For the fastest response and to learn more about Acrisure Innovation please apply through this link: https://builtin/job/emailmarketingmanager/3544492
Why Choose Acrisure
Acrisure Innovation is where human expertise meets advanced technology.
Acrisure Innovation is a fast paced AIdriven team building innovative software to disrupt the $6T insurance industry. Our mission is to help the world share its risk more intelligently to power a more vibrant economy. To do this we are transforming insurance distribution and underwriting into a science.
At the core of our operating model is our technology: were building a digital marketplace for risk and applying it at the center of Acrisure a privately held company recognized as one of the worlds top 10 insurance brokerages and the fastest growing insurance brokerage globally. By leveraging technology to push the boundaries of understanding and transferring risk we are systematically converting data into predictions insights and choices and we believe we can remove the constraints associated with scale scope and learning that have existed in the insurance industry for centuries.
Our culture is strong. We are a collaborative company of entrepreneurial innovative and talented people who believe in our future. We outthink and out work the competition. We look outside our walls and are energized by our fastpaced trajectory.
Our vision for the future is clear. We have limitless potential to achieve unprecedented success in the insurance industry. To achieve our opportunity a bestinclass Team must support us.
Learn more about Acrisure Innovation: https://builtin/company/acrisureinnovation
Role Description
As the Email Marketing Manager you will play a key role in the growth and retention of clients across Acrisures U.S. retail business. Most of our target audience for these verticals are businesses ranging from sole proprietors to large enterprises and you will also oversee some directtoconsumer journeys in niche markets. In this role you will spearhead strategy development own channel performance and drive a robust testing roadmap of email and SMS marketing with the goal of filling our sales pipeline with high value leads and supporting client retention upon policy renewal. To achieve all this you will partner with key stakeholders across sales analytics marketing technology and creative teams.
Responsibilities:
Own the development of email and SMS strategy to drive client engagement conversion and retention
Collaborate with sales and partnership teams to identify high value opportunities and orchestrate seamless customer experiences
Leverage analytics to identify trends and develop strategic data driven solutions to complex business problems
Create and execute against a robust AB testing roadmap to optimize marketing strategies and tactics
Oversee the of email and SMS marketing campaigns including ideation writing of a strategy brief implementation and deployment
Track measure and report on key performance indicators and provide actionable recommendations and insights
Work with Partnerships to deliver leads to the business for the purpose of driving US retail business forward.
Skills and Qualifications:
7 years of experience in a datadriven and customer focused role
3 years of experience in lifecycle marketing preferably in a B2B role
Experience working with Iterable or other similar email marketing tools (Braze Klaviyo HubSpot etc.
Strong critical thinking problem solving and communication skills with an ability to break down and communicate complex ideas to influence senior management and crossfunctional stakeholders
Experience with AB testing segmentation personalization conversion rate optimization and customer retention strategies
Familiarity with data visualization and analytics tools such as Tableau SQL Python and/or R
Have an entrepreneurial spirit and are excited by the challenges that come along with building a disruptive business.
Must be willing and able to work in the Boston MA office 4 days a week or as business needs require
Acrisure is equally committed to supporting social issues. In its home of Grand Rapids Acrisure provided $15 million to create the Acrisure Center for Innovation in Childrens Health at Helen DeVos Childrens Hospital.
Acrisure is committed to employing a diverse workforce. All applicants will be considered foremploymentwithout attention to race color religion age sex sexual orientation gender identity national origin veteran or disability status.
We are interested in every qualified candidate who is eligible to work in the United States. We are not able to sponsor visas for this position.
To Executive Search Firms & Staffing Agencies: Acrisure does not accept unsolicited resumes from any agencies that have not signed a mutual service agreement. All unsolicited resumes will be considered Acrisures property and Acrisure will not be obligated to pay a referral fee. This includes resumes submitted directly to Hiring Managers without contacting Acrisures Human Resources Talent Department.
is committed to employing a diverse workforce. All applicants will be considered foremploymentwithout attention to race color religion age sex sexual orientation gender identity national origin veteran or disability status. California residents can learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy available at Executive Search Firms & Staffing Agencies: Acrisure does not accept unsolicited resumes from any agencies that have not signed a mutual service agreement. All unsolicited resumes will be considered Acrisures property and Acrisure will not be obligated to pay a referral fee. This includes resumes submitted directly to Hiring Managers without contacting Acrisures Human Resources Talent Department.
Required Experience:
Manager
Employment Type
Full-Time
