Brand Marketing Manager
Brand Marketing Manager
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
About Pelico :
Pelico is an innovative French scaleup on a mission to revolutionize manufacturing intelligence through resource optimization. We have developed a factory operations management platform that enables factory teams to be more agile efficient and resilient minimizing disruptions and ensuring continuous productivity. Our platform helps factories manage their supply chains more effectively reducing bottlenecks and fostering seamless operations.
Since our foundation in 2019 weve partnered with industry leaders across aerospace industrial equipment and luxury watchmaking transforming factory operations in over 15 countries.
Our work has also been recognized by Safran (Digital Transformation Award) and Microsoft (Scaleup of the Year)
About our Team
With a dynamic multicultural team of over 130 professionals across the US and France Pelico is a melting pot of toptier talent from Tech Data Science and Manufacturing domains.
Our collaborative environment fosters innovation and excellence driving us to solve complex challenges and shape the future of manufacturing.
Our Core Values:
- Empowerment
- Ownership
- Resilience
- Outcome Orientation
- Playfulness
Your roles mission:
As Brand & Content Marketing Manager your mission will be to drive Pelicos brand marketing efforts and position the company as a category leader in manufacturing tech. You will shape and execute a compelling brand narrative that differentiates Pelico in the market supports scalable growth and aligns with our gotomarket and product strategies.
Key Responsibilities:
1. Build and Elevate Pelicos Brand Strategy
- Develop and continuously refine Pelicos brand positioning based on deep understanding of our product customers and market trends.
- Define and execute a fullfunnel content strategy aligned with campaign goals and buyer journey stages.
- Lead the development of brand assets including messaging frameworks tone of voice and content guidelines.
- Ensure brand consistency across all channels through strong crossfunctional collaboration with Product Sales and Customer teams.
2. Operationally Support GotoMarket Teams
- Create engaging campaignready content (e.g. case studies whitepapers pitch decks thought leadership).
- Manage and animate Pelicos owned media including the website and LinkedIn presence.
- Coordinate with external vendors for creative production and manage budgets accordingly.
3. Align Content Marketing with Product Strategy and Market Needs
- Collaborate with Product and Customer teams to transform insights into compelling narratives.
- Ensure 100 of content output reflects product messaging and ICP needs.
- Drive alignment through regular syncs with Marketing Product and Sales stakeholders.
4. Build a DataDriven Content Marketing Engine
- Define KPIs measure content performance and iterate based on insights to continuously improve ROI.
- Manage the content marketing budget and track spend efficiency.
- Implement scalable tracking and reporting systems for datainformed decisionmaking.
Location: You will be based in Paris with English as your working language. We offer a hybrid work arrangement.
What Makes an Ideal Candidate Stand Out
Pelico promotes inclusion and nondiscrimination and acts daily in favor of social mix gender equality senior citizens & disability
What Were Looking For
- 10 years of experience in brand and/or content marketing in a B2B SaaS environment.
- Strong track record crafting compelling messaging and producing various content formats.
- Deep understanding of B2B SaaS gotomarket strategies and customer journeys.
- Proficient in website management social media engagement and SEO best practices.
- Strategic thinker with the ability to simplify complex ideas into clear impactful messaging.
- Comfortable managing crossfunctional projects and balancing multiple priorities.
- Datadriven with experience in marketing analytics and content performance tracking.
- High autonomy and adaptability in a fastpaced scaleup environment.
- Fluent in English (French is a plus not required).
What we offer:
Our culture thrives on trust and empowerment complemented by benefits that truly support you like:
- Work on a highly impactful product that users love!
- Office locations: In the heart of Paris 75002 and Miami USA.
- Stock Options: Available for every employee.
- Remote Flexibility: Enjoy the freedom to work from anywhere.
- Premium Health Coverage: Up to 70 covered by Pelico (Alan Healthcare).
- Meal Allowance: 10/day worked covered at 50 (via Swile card).
- Transportation Support: 50 public transportation coverage or an equivalent sustainable mobility package.
- Collaborative Environment: We foster a vibrant growthfocused workplace where professional development and team connections thrive.
Your interview experience :
- HR screening Interview: 3045 mins
- Hiring Manager Interview: 1h
- Onsite or Online case study presentation: 1h
- Fit Interview: 45 mins
Employment Type
Full Time
