Programmatic Media Buyer
Programmatic Media Buyer
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Job Description
Position: Programmatic Media Buyer
About Wildnet Technologies:
Wildnet Technologies is an awardwinning White Label Digital Marketing and IT Services with a trackrecord of helping businesses and Google Partner Agencies achieve their goals. We offer acomprehensive range of highquality Digital Marketing Services and OnDemand TechnologyResources. With over 12000 successful projects delivered to date our team of 300 professionals isheadquartered in India and serves clients in the United States Canada Australia and the UnitedKingdom. Our expertise includes SEO Paid Search Paid Social Services programmatic advertising and more.
We are seeking an experienced and resultsdriven Programmatic Media Buyer to join our dynamic team. The ideal candidate will have 5 years of handson experience managing and optimizing programmatic media campaigns across DSPs like DV360 The Trade Desk and realtime bidding (RTB) environments. This role is perfect for individuals who thrive in fastpaced environments have a passion for datadriven advertising and are dedicated to driving measurable performance and ROI.
Key Responsibilities:
Strategy Development:
Design programmatic media strategies across display native video and retargeting campaigns.
Identify target audiences optimal channels and KPIs to align with business goals.
Research and recommend emerging trends technologies and strategies in programmatic advertising.
Campaign Management:
Execute and manage programmatic media buys across DSPs like DV360 The Trade Desk and other programmatic platforms.
Optimize bids placements and audience targeting to maximize reach and costefficiency.
Monitor and troubleshoot campaign performance to ensure optimal results.
Performance Analysis & Reporting:
Track and measure media performance using tools like Google Analytics Looker Studio and thirdparty tracking platforms.
Generate reports on CTR CPC CPM and ROI providing actionable insights for continuous optimization.
Collaborate with internal teams to enhance campaign outcomes.
Leadership & Collaboration:
Lead strategic planning sessions and team discussions on programmatic media trends.
Provide guidance on bid strategies audience segmentation and performance improvements.
Work closely with sales and marketing teams to develop tailored media proposals for clients.
Requirements:
5 years of handson experience in programmatic media buying ad operations or digital advertising.
Proficiency with Google Ad Manager Facebook Ads Manager DSPs like DV360 & The Trade Desk.
Strong understanding of RTB bid management strategies conversion attribution and tracking technologies.
Analytical mindset with a datadriven approach to performance optimization.
Excellent communication and collaboration skills to work across teams.
Benefits:
Competitive Salary: Lucrative incentive structure.
Health & Wellness: Comprehensive benefits package.
Professional Growth: Leadership development and career advancement opportunities.
Work Environment: Positive innovative and supportive workplace culture.
Diverse Exposure: Opportunity to work with highprofile clients across various industries.
Additional Highlights:
Over 15 years of industry expertise.
Recognized pioneers in the digital marketing industry.
Employment Type
Full Time
