Manager- Performance Marketing

WHAT WE DO AND WHO WE ARE

Join the dynamic team at Wholsum Foods and be part of an extraordinary movement! Our

mission is simple: to change the worlds eats. With brands like Slurrp Farm and Mille we offer

healthy and delicious alternatives to the junk food epidemic. Its time to rediscover the nutritious

traditions of our ancestors and embrace the power of millets like Ragi Jowar Bajra and Foxtail

Millet.

Led by founders Shauravi Malik and Meghana Narayan we are food enthusiasts

entrepreneurs and mothers committed to making a difference. Were expanding globally and

seeking talented individuals who thrive in a collaborative innovative and highgrowth

environment. Join us and embark on a rewarding journey where you can grow professionally

while having a blast!

At Wholsum Foods we celebrate diversity and unity all driven by a shared mission to

revolutionize the way we eat. Our team is our greatest asset and our core valuesRelationship

First Dependable Passionate and Growth Mindsetbring out the best in each team member.

We take pride in being an equal opportunity workplace embracing individuals regardless of

race color ancestry religion sex sexual orientation marital status disability or gender

identity. Together we will redefine the future of food!

We are also Great Place to Work Certified.

WHAT WILL YOU DO AT WHOLSUM FOODS

To create and implement strategy for paid media across social and display channels for Slurrp Farms D2C Website Build Slurrpfarms online presence while maintaining efficiency and ROI Use data supported marketing to identify trends and key opportunities for innovation across buyers journey

• Grow website sales to 2X in 4 months Develop and implement marketing campaigns across integrated channels Identify key audience growth opportunities and transform these in effective campaigns Track and keep a dashboard of key financials that the team need on a daily/weekly/monthly basis and ensure these are kept up to date by you
• Monitor and Maintain ROI above 3X across channels Optimize campaigns across multiple channels to deliver ROI Analyze and use customer research hard data and metrics to assess efficacy of marketing campaigns
• Increase channels of media buying from current social & google to at least 67 Increase footprint across search display social affiliate and retargeting networks
• Partner cross functionally with Brand Product and Website teams Channel feedback of campaigns back to the Brand team every week Do bi weekly sessions on creatives and strategies of competitors and identify messaging Work with the team to build the creative bank for 3 months
• Reporting on daily weekly and monthly basis Develop reports on performance of campaigns at various frequency Proposition of strategies and projections for coming months

SKILL REQUIRED

• Experience You bring deep understanding of PPC channels like FB Instagram Google You Tube.
• Analytical skills You are able to structure and process qualitative or quantitative data and draw conclusions from it. Exhibit a probing mind and achieve penetrating insight. You are numbers focussed always.
• ROI seeker You handle the marketing budget as if it were your own money. You plan strategically and monitor your campaigns very closely.
• Organisation/Planning Your ability to plan be organised and be on top of schedules is exceptional. You are proactive focus on key priorities.
• Tenacity and Relentless You are very focussed on making your targets and relentlessly chase the goal.
• Proactivity You understand your mission and outcomes and act proactively. You do not need to be chased or told what to do; instead you bring your ideas to the company
• Critical thinking You are a logical thinker and a naturally deep thinker we will interview you for this

WHAT WILL YOU GET

• Fast paced growth in startup FMCG space.
• Mentorship from senior people / board members / in house experts
• Ability to think strategically and lead.
• Key involvement in shaping the overall course of the startup and the customer experience at Wholsum Foods.

STARTING DATE

Position open immediately