Marketing Specialist
Marketing Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
We are seeking a Marketing Specialist to develop coordinate and execute digital marketing
campaigns and activities to help raise our organizations profile grow our audience and increase
engagement.
If youre a creative marketer who wants to make your mark on childhood cancer care in Ontario
wed love to hear from you!
Heres what you will do:
As a member of the Communications team and under the leadership of the Senior Manager
Communications this role connects with programs across the organization to inform and execute
POGOs marketing initiatives with a strong emphasis on creating impactful and engaging content
across digital platforms You will lead the planning and evaluation of all digital
communications supporting brand awareness storytelling and showcasing events and
fundraising initiatives with an overall goal to bolster POGOs profile and grow our audience. In this
role you will collaborate with internal and external stakeholders to drive and manage the dayto
day of marketing activities across multiple formats and platforms.
Key responsibilities:
Content Marketing: Through collaboration across the organization support development
of engaging content for blogs social media newsletters email campaigns and other
media; manage and curate content for events newsletters initiatives programs and
activities as well as evergreen posts and reels.
Digital Marketing: Support the development and implementation of digital marketing
plans and tactics that increase awareness and build brand profile. Advise and fuel the
growth of POGOs online presence and generate meaningful conversions in support of
POGOs strategic objectives; manage the organizations social media accounts prioritizing
audience reach interaction and engagement across platforms.
SEO/SEM & Website Management: Support the website revamp currently underway;
manage the ongoing maintenance of the organizations website and microsites; improve
search engine rankings user experience and tracking and reporting on website
performance; develop implement optimize and evaluate organic and paid ad campaigns
across digital platforms including Meta Google Search/Display networks and YouTube.
Email Marketing: Lead coordinate and implement email marketing campaigns; work with
program teams to determine their email marketing needs and support ;
manage segmentation for different audiences and experiences.
Analytics & Reporting: Establish metrics and lead tracking analysis and reporting of the
effectiveness of marketing and communications initiatives. Set and monitor key
performance indicators; review evaluate and make recommendations on all marketing
activities.
Other responsibilities: Build and maintain relationships with internal and external teams;
provide guidance to peers about digital marketing activities; conduct media monitoring;
develop maintain and execute the media calendar; support other marketing and
communication activities as required.
Qualifications:
Diploma or degree focused on marketing digital media or related field.
Three to Five years relevant experience in marketing with a solid understanding of current
trends and best practices related to website design social media and other online
platforms.
Experience in a nonprofit and/or healthcare setting is ideal.
Experience in implementing strategy digital marketing or communications with a
proven track record in bringing new ideas to fruition and delivering on objectives.
Proven experience in the planning development scheduling and monitoring of social
media content and accounts e.g. Facebook LinkedIn Instagram YouTube.
Basic graphic design skills and familiarity with Canva required.
Strong written communication skills with experience in different types of content (i.e.
social web blogs newsletters etc..
Skilled in the use of a website content management system preferably WordPress.
Proven experience executing campaigns and analyzing results within Meta Business
Manager Google Ads Google Analytics and usage of social media analytic tools.
Excellent organizational and time management skills with an ability to meet deadlines.
Willingness to work outside of regular business hours and occasional travel locally as
necessary to support events.
Valid drivers license and access to a vehicle preferred.
About POGO:
POGO partners to achieve an excellent childhood cancer care system for children youth their
families survivors and healthcare teams in Ontario and beyond. POGO champions childhood
cancer care and as the collective voice of this community is the official advisor to Ontarios
Ministry of Health on childrens cancer control and treatment. POGO is a nonprofit organization
with charitable status.
POGO is a great place to grow your career and support the advancement of the childhood cancer
system in Ontario. We offer a highly flexible work environment great benefits and an inclusive
team culture that values your contributions.
POGO is a great place to grow your career and support the advancement of the childhood cancer
system in Ontario. We offer a highly flexible work environment good benefits and a generous
inclusive team culture that values your contributions.
Hybrid work model (candidates are required to work from our Toronto office for 2
days/week)
A competitive compensation package including comprehensive health benefits
3 weeks of paid vacation time
Participation in a defined pension plan with Healthcare of Ontario Pension Plan (HOOPP)
Interested in being a part of POGO We look forward to your application!
We believe diverse perspectives strengthen our ability to deliver on our mission and that to
achieve our vision of excellence requires an environment in which everyone feels welcomed and
valued including our team and those we serve and with whom we work.
POGO is committed to meeting the accessibility needs of all applicants throughout the recruiting
and selection process. Please let us know about any accommodation and/or support
requirements.
Please note we are only accepting applications from those authorized to work in Canada and we
are not currently sponsoring any work visas.
We gratefully appreciate all interest; however only those selected for an interview will be
contacted
Required Experience:
Manager
Employment Type
Full-Time
