Sales Marketing Manager
Sales Marketing Manager
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Job Description
Join our Marketing team and you will be responsible for driving sales conversion rates by developing and executing targeted marketing initiatives that empower our sales team. You will be responsible for creating impactful sales enablement materials planning and executing highimpact customer events and developing marketing strategies that enhance customer engagement and drive revenue growth. This role requires a blend of analytical thinking creativity and proactive to support TotalJobs business objectives.
Your Responsibilities
- Develop and optimize sales enablement materials such as sales pitches industry and customer specific presentations case studies value propositions and sales collateral to drive conversion and customer engagement.
- Conceptualize plan and execute customer events (inperson virtual and hybrid) that contribute to lead generation and create a community for exchange for relevant customers.
- Design and manage targeted marketing campaigns that directly support sales initiatives including accountbased marketing (ABM) lead generation and retention programs.
- Work closely with the Sales team to identify needs provide marketing support and create tools that enhance their effectiveness in client interactions.
- Conduct competitive analysis and market research to refine messaging identify opportunities and position TotalJobs as a thought leader in the industry.
- Monitor and analyze the performance of marketing initiatives ensuring continuous optimization based on datadriven insights.
- Manage relationships with external agencies and vendors for the production of highquality marketing content and event logistics.
- Collaborate crossfunctionally with departments such as B2B Brand Content & Insights Product Marketing and ECommerce Marketing to align marketing activities with business goals.
Qualifications :
- Several years of experience in B2B marketing preferably in a salesdriven environment or working closely with Sales teams.
- Strong analytical skills with the ability to measure the impact of marketing initiatives and optimize based on performance data.
- Proven experience in event management from conceptualization to and postevent analysis.
- Experience with marketing automation CRM tools (e.g. Salesforce) and digital marketing strategies is a plus.
- Bachelors degree in Marketing Business Communications or a related field.
- Fluency in English additional language skills (e.g. German) are a plus.
Additional Information :
Your benefits
Were a community here that cares as much about your life outside work as how you feel when youre with us. Because your job shouldnt take over your life it should enrich it. Here are some of the benefits we offer:
- 29 days holiday allowance bank holidays
- Private medical and dental healthcare
- Pension contribution up to 10
- Training and development opportunities
- Cycle to work scheme
- Hybrid working model
- Volunteering days
Our commitment
Equal opportunities are important to us. We believe that diversity and inclusion at The Stepstone Group are critical to our success as a global company so we want to recruit develop and keep the best talent. We encourage applications from everyone regardless of background gender identity sexual orientation disability status ethnicity belief age family or parental status and any other characteristic.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
