Head of Marketing
Head of Marketing
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Job Description
About Us:
The team at Sferal is composed of 8 driven people with a strong engineering focus mostly based in Bucharest Romania.
Sferal is in the process of raising a $1m seed round with $300k already committed. The goal is to grow fast in Romania and then expand to Europe and the US and strive to reach $100m ARR in the next 5 years to become one of the next unicorns founded in Romania.
The company was founded by Adrian Dragomir also the founder of a $4m ARR business that helps businesses with structured business data for multiple use cases.
About You:
Youll be the first marketing hire in a startup with global ambitions. So itll be all hands on deck to build and drive growth from drafting the strategy to building the team managing it and driving . This is for you if youre a strategic marketer all about and is excited about a startup culture of doing growth autonomy and impact.
This is for you if your second nature is B2B SaaS and have direct experience in it or at least in an adjacent field such as B2B Tech Services or the overall Tech space.
Ideally youll be based in Bucharest Romania and available to work onsite at our stateoftheart office. There is flexibility for hybrid or fully remote for exceptional talent.
Top 5 Objectives:
Develop and execute a comprehensive marketing strategy and gotomarket roadmap that positions Sferal for rapid growth with a focus on reaching 500 paid clients by the end of 2025 initially in Romania and later expanding internationally.
Design and implement a multichannel lead generation and conversion funnel leveraging content marketing events outbound strategies and partnerships to drive qualified leads (MQLs) that meet or exceed targets aligned with the companys revenue goals.
Establish and nurture strategic partnerships with key industry players thought leaders and complementary businesses to amplify Sferals reach and credibility in the AI and automation space.
Build and lead a highperforming marketing team hiring and developing talent across key areas such as content creation digital marketing events management and analytics to support Sferals ambitious growth targets.
Collaborate with the sales team to create a seamless lead handoff process develop sales enablement materials and implement strategies to shorten the sales cycle and improve conversion rates from MQL to closed deals.
Main Responsibilities:
- Develop and execute a datadriven marketing plan that encompasses brand positioning digital marketing content creation and demand generation as well as the strategy including events content webinars etc.
For the Romanian market you will be leveraging our existing assets to drive growth such as Adrian Dragomirs personal brand and online presence our already existing events and education courses that we are doing for AI / Automation and our existing community of AI enthusiasts (over 4000 members).
Consider the best gotomarket in terms of geography (Romania and other countries) ideal customer profiles to prioritize etc through market research and conversations and analysis of our existing clients.
Set all digital KPIs and targets then forecast and own the budget needed to deliver them. Collaborate with sales as needed to align KPIs and work together.
Analyze marketing performance data to optimize campaigns identify new opportunities and make datadriven decisions.
Design and implement a content strategy that positions Sferal as a thought leader in the AI and automation space including blog posts whitepapers case studies webinars and speaking engagements.
Set up and manage the marketing technology stack including CRM marketing automation analytics and outreach tools to support efficient lead generation and nurturing processes.
Collaborate closely with the product team to ensure marketing messaging aligns with product capabilities and gather market insights to inform product development.
Plan and execute a calendar of industry events including webinars workshops and conferences to generate leads and strengthen Sferals position in the market.
Build your marketing team and manage it. Hire the right people mentor them and support them to build and grow together.
Requirements:
3 7 years of experience in marketing leadership roles preferably in the B2B SaaS B2B Tech Services or Tech industry and preferably roles with International impact not just in Romania.
Proven track record of driving growth leading teams and owning results/outcomes/budgets.
Expertise in digital marketing content creation SEO social media and lead generation as well as the normal tech stack needed (CRM Outreach tools etc)
Strong analytical and problemsolving skills with the ability to translate data into actionable insights
Excellent communication and interpersonal skills with the ability to work crossfunctionally
Opportunities and Benefits:
Fix salary and strong equity options in the company.
Professional development opportunities including access to industry events and conferences
Collaborative innovative and supportive work environment
Opportunity to be the Head of Marketing that drove Sferal from where we are to International growth and impact.
Our recruitment process will consist of:
Apply below and upload your CV and LinkedIn profile.
We will invite you to an initial interview to understand your experience and background.
In the final steps you will meet the Founder of Sferal and craft a basic marketing strategy 12 pages doc) and plan for its growth.
Employment Type
Full Time
