App Marketing Manager THG Nutrition

Role: App Marketing Manager

Reporting to: Head of Paid Media

Brand: Myprotein

Location: THG HQ 79 Sunbank Lane Altrincham Manchester WA15 0AF (Fully office based)

About Nutrition

Led by the worlds largest online sports nutrition brand Myprotein THG Nutrition is a group of digitalfirst brands spanning the nutrition and wellness space.

Its vertically integrated model allows for the business to expand and operate in complementary markets to sports nutrition such as vegan products vitamins bars snacks and activewear all within the online and digital space in key markets including the UK and Asia.

Why be an App Marketing Manager at THG Nutrition

At THG Nutrition youll be at the forefront of a rapidly growing global wellness movement. Youll have the opportunity to work with industryleading brands drive new market expansions and shape the future of wellness. Our fully integrated inhouse capabilities mean youll see your strategies come to life making this a unique role that combines career progression exposure to diverse markets and the chance to lead a highperforming team to new heights.

As anApp Marketing Manageryoull:

• Marketing Strategy & Planning: Develop and lead the marketing strategy for the Myprotein app including acquisition retention and engagement initiatives to drive app downloads usage and customer loyalty.
• Campaign Development: Plan and execute integrated marketing campaigns across various channels (inapp email push notifications social media paid ads etc. to drive app growth and enhance customer experience.
• Crossfunctional Collaboration: Work closely with internal teams including product CRM ecommerce and content to ensure alignment on key objectives optimise app performance and identify new growth opportunities.
• DataDriven Decisions: Utilise app performance data and analytics to measure campaign effectiveness user behaviour and engagement continuously optimising strategies for maximum ROI.
• User Engagement & Retention: Develop and manage lifecycle marketing strategies (onboarding retention winback) tailored to different user segments to drive longterm engagement.
• Performance Monitoring: Own key performance metrics for app marketing efforts including download rates engagement retention and customer lifetime value (LTV). Report on the success of marketing campaigns and initiatives.
• Innovation & Testing: Stay on top of emerging trends in mobile marketing app store optimisation (ASO) and technology to continuously improve and innovate within the app marketing space.

What skills & experience do I need for this role

• Proven experience in marketing strategy development and particularly in digital and mobile app marketing is a plus.
• Strong understanding of the mobile marketing ecosystem including user acquisition inapp engagement app store optimisation (ASO) and app monetisation.
• Experience in managing and optimising campaigns across multiple channels (email push notifications social media paid media influencer marketing etc..
• Strong analytical skills with the ability to interpret data identify trends and make datadriven decisions to improve performance.
• Ability to lead crossfunctional teams and manage multiple projects with competing deadlines.
• Excellent communication and presentation skills with the ability to engage and influence stakeholders at all levels.
• Experience in using marketing tools platforms and analytics (e.g. Google Analytics Apptweak Tableau and mobile attribution platforms like AppsFlyer) to drive app performance.
• Familiarity with app performance KPIs and user segmentation strategies.

Preferred Qualifications:

• 3 years of experience in marketing with experience in mobile app marketing being highly desirable.
• Experience working in ecommerce fitness or nutrition brands is a plus.

Whats in it for me

Career Development

• Access bespoke development programmes that have been designed and developed by our inhouse L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industryleading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Dont want to work on your birthday We dont either! Enjoy your day off on us!
• Enhanced maternity and paternity pay depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12months.

Wellbeing Support

• Access facetoface and virtual appointments with our inhouse GP.
• Access our inhouse CBT therapist.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• Stateoftheart onsite gym.
• Access to our onsite physio.

Other Perks

• Save up to 12 on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50 staff discount on THG brands.
• Onsite staff shop.
• Access to onsite barber.
• Know someone who would be perfect for THG Refer them and get up to 1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

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