Digital Marketing Manager

Hello. Were Haleon. A new worldleading consumer health company. Shaped by all who join us. Together were improving everyday health for billions of people. By growing and innovating our global portfolio of categoryleading brands including Sensodyne Panadol Advil Voltaren Theraflu Otrivin and Centrum through a unique combination of deep human understanding and trusted science. Whats more were achieving it in a company that were in control of. In an environment that were cocreating. And a culture thats uniquely ours. Care to join us. It isnt a question.

With category leading brands such as Sensodyne Voltaren and Centrum built on trusted science and human understanding and combined with our passion knowledge and expertise were uniquely placed to do this and to grow a strong successful business.

This is an exciting time to join us and help shape the future. Its an opportunity to be part of something special.

Job Purpose

The Digital Marketing Manager will drive online marketing strategies for developing and executing strategic HCP centric marketing initiatives that drive growth and market penetration for the companys expert portfolio. This role will leverage digital platforms to connect with HCPs optimize customer journeys and execute datadriven campaigns that align with business objectives. The ideal candidate will bring expertise in digital marketing best practices including CRM CMS Mobile EMail and content marketing and a keen understanding of Indian market to differentiate & execute in a competitive landscape.

The role has the following key deliverables:

• Strategy Development and : Develop and execute a comprehensive digital marketing strategy that aligns with the expert portfolio marketing objectives leveraging omnichannel touch points.
• Content Creation & Optimization: Oversee content strategy. Work closely with expert brand teams to ensure all digital content is optimized for mobile and other touch points accordingly.
• CR Management: Manage content generation & trigger across different cohorts of engaged audiences (IM Email Webinars) creating and scheduling content and engaging with audiences to enhance engagement & message retention. Utilize CRM tools to track customer journeys and improve conversion rates.
• Data Analysis and Reporting: Track analyze and report on key performance indicators (KPIs) such as traffic engagement conversion rates and ROI. Use data insights to refine strategies and make datadriven decisions.
• Website Management: Collaborate with web development teams to ensure the companys HCP facing website is userfriendly optimized for SEO and aligned with digital marketing goals. Manage website content updates landing pages and A/B testing.
• Ecommerce and Digital Sales Support: Support D2C initiatives by developing targeted campaigns and optimizing product listings. Ensure seamless integration of digital marketing efforts with D2C objectives.
• Trend Monitoring and Innovation: Stay uptodate with industry trends new digital tools and emerging platforms. Experiment with innovative marketing tactics to maintain a competitive edge in the digital space.
• Collaboration with CrossFunctional Teams: Work closely with brand creative and sales teams to ensure cohesive brand messaging across all digital touchpoints and alignment with overall marketing goals.

Qualification and Experience:

24 years of industry experience. Prior experience in content/CRM with healthcare/pharma company is highly desirable

What we offer:

None of us should ever feel like we are standing still. Instead we want Haleon to be a place where we feel like we are always progressing. Improving everyday health takes dedication energy and effort. So we look to reward your contribution with a benefits package that includes but not limited to:

• Annual bonuses that reflect Haleons performance
• our philosophy to hybrid work and supporting individuals work/life balance
• Childcare support we offer enhanced maternity and paternity paid leave options for those important times as well as child care options
• Life Insurance and Private Medical Package with additional preventive healthcare services for employees to provide protection and piece of mind
• Health and Wellbeing programmes that take care of you physically and mentally
• Development Opportunities futureready training so your skills are always up to date

Apply now to hear more about this role and our journey changing the future of everyday health.

With our passion knowledge and expertise alongside our category leading brands such as Crocin Sensodyne Voltaren and Centrum were uniquely placed to grow a strong successful business.

Diversity Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives generates curiosity to create unmatched understanding of each other and promotes fair and equitable outcomes for everyone. Were striving to create a climate where we celebrate our diversity in all forms by treating each other with respect listening to different viewpoints supporting our communities and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you we encourage you to explore with our hiring team what the opportunities are.

Care to join us. Find out what life at Haleon is really like Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives generates curiosity to create unmatched understanding of each other and promotes fair and equitable outcomes for everyone. Were striving to create a climate where we celebrate our diversity in all forms by treating each other with respect listening to different viewpoints supporting our communities and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you we encourage you to explore with our hiring team what the opportunities are.

As you apply we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race color national origin religion sex pregnancy marital status sexual orientation gender identity/expression age disability genetic information military service covered/protected veteran status or any other federal state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process please let your recruiter know by providing them with a description of specific accommodations you are requesting. Well provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.