Vice President Regional Marketing
Vice President Regional Marketing
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1 Vacancy
Job Description
If youre passionate about building a better future for individuals communities and our countryand youre committed to working hard to play your part in building that futureconsider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online competencybased degree programs WGU is also committed to being a great place to work for a diverse workforce of studentfocused professionals. The university has pioneered a new way to learn in the 21st century one that has received praise from academic industry government and media leaders. Whatever your role working for WGU gives you a part to play in helping students graduate creating a better tomorrow for themselves and their families.
Job Description
WGU serves learners across all 50 stateseach with unique aspirations backgrounds and workforce opportunities. The Vice President of Regional Marketing leads a team of geographically aligned marketers to translate national priorities into impactful localized campaigns. This leader shapes and executes regional strategies that strengthen WGUs brand presence support enrollment growth and foster meaningful local connections.
This is a highimpact role for a dynamic datainformed strategist who thrives at the intersection of marketing operations and crossfunctional collaboration. The VP will guide a national team through its next phase of maturityrefining a model built over the past three years and helping team members many of whom are new to WGU align on shared outcomes metrics and operational discipline.
Key Responsibilities
Lead the Regional Marketing team overseeing strategy and across seven U.S. geographic regions.
Translate marketlevel insightsincluding audience behavior competition and workforce trendsinto actionable marketing strategies.
Design and execute marketing efforts that increase brand relevance support enrollment goals and build lasting community connections.
Serve as a senior marketing leader and crossfunctional partner to Regional Operations (Outreach) Advancement Communications and Government Relations.
Support team growth and evolutionthree of the seven regional leadership roles are currently openwith the opportunity to shape structure talent and longterm direction.
Build trustbased relationships with Regional VPs navigating different leadership styles while aligning on strategic goals.
Establish robust measurement practices for campaign performance marketing effectiveness and localized impact.
Guide messaging and channel selection to reflect the needs values and priorities of each regions audience.
What Makes This Role Unique
Strategic Ownership: This leader will shape one of the universitys most externally visible and locally impactful marketing strategies. Theyll make critical decisions about where how and why we invest in local marketing efforts.
Team Building & Evolution: Inherit and grow a national team at a key moment in its maturityestablishing the next generation of team norms performance expectations and market alignment.
Authentic Local Presence: Most prospective learners consider institutions with a strong local presence and community recognition. This team ensures WGU is positioned as a trusted relevant optionone that feels connected to the lives goals and values of learners in each region.
Integrated Outreach: While most efforts are B2C (learnerfacing) the team also supports regional partner engagement philanthropic outreach and government collaboration (B2B).
Visible Leadership & Travel: This is an inperson role based in Salt Lake City and includes regular travel (up to 30 to build relationships with regional teams and participate in local activations.
Knowledge Skills and Abilities
Strategic thinker with a deep understanding of regional market dynamics and the ability to translate insights into action.
Experienced leader of national distributed teams with a strong coaching mindset.
Exceptional crossfunctional collaborator and relationshipbuilder particularly with senior stakeholders across marketing and outreach.
Skilled in marketing measurement forecasting and performance analysis.
Comfortable navigating ambiguity and organizational change while driving clarity and accountability.
Knowledge of marketing disciplines across brand media digital content events and partnership activations.
Strong communicator with the ability to inspire trust shape narrative and influence decisionmaking at all levels.
Qualifications
Minimum:
Bachelors degree.
10 years of deep multidisciplinary marketing experience demonstrating progression in scope and responsibilities over time.
8 years of people leadership experience including leading other leaders.
Preferred:
Experience in higher education or industries where local market connection brand relevance and community presence are essential to successsuch as multilocation retail education services franchised networks or regionally activated brands.
Background in organizations with regional models local office footprints or field marketing operations.
Graduate degree in marketing business or a related field.
Experience leading marketing strategies across both consumer and stakeholder (B2B) audiences.
Track record of building highperforming teams and leading through organizational transformation.
Location & Travel
Based at WGUs Salt Lake City headquarters.
Travel up to 30 expected to visit regional teams partners and key events across the U.S.
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Position & Application Details
FullTime Regular Positions (classified as regular and working 40 standard weekly hours): This is a fulltime regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical dental vision telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual flexible paid sick time with no need for accrual 11 paid holidays and other paid leaves including up to 12 weeks of parental leave.How to Apply: If interested an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.
Additional Information
Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. Its not allinclusive.
Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
Required Experience:
Chief
Employment Type
Full-Time
