Hello. Were Haleon. A new worldleading consumer health company. Shaped by all who join us. Together were improving everyday health for billions of people. By growing and innovating our global portfolio of categoryleading brands including Sensodyne Corega Voltaren Theraflu Otrivin and Centrum through a unique combination of deep human understanding and trusted science. Whats more were achieving it in a company that were in control of. In an environment that were cocreating. And a culture thats uniquely ours. Care to join us. It isnt a question.

This is an exciting time to join us and help shape the future. Its an opportunity to be part of something special.

Brand Manager

About the Role

In this role you will be responsible for the development and implementation of strategies and activation plans for a brand or range of brands in OHC category based on CEE plans and for working with local functions in the preparation of integrated commercial plans for the brand.

Role Responsibilities

Brand Development:

Development and implementation of the brand activation plan based on regional plans

Development and implementation of promotional materials and adaptation of global materials to the needs of the local market

Closely monitor market and competition performance analyse deviations from the plan make recommendations and implement corrective actions

Cooperation with the medical department and drug registration in the field of brand communication advertising slogans (claims) and other aspects required by pharmaceutical law

Coordinating the brands promotional budget to deliver the brands annual performance statement

Brand Activation:

Adaptation of global marketing tools to the needs of the local market in accordance with regional/global guidelines (e.g. commercial innovations: advertising slogans / advertising texts / requirements of pharmaceutical law)

Production of local creative works in accordance with guidelines and in consultation with the regional brand marketing department

Preparation of a recommendation on the portfolio strategy for the brand and the level of investment for the brand

Preparation together with other departments of a price recommendation for the brand based on regional guidelines and local market analysis

Localization of centrally developed activation plans for new product launches

Preparation and implementation of the annual communication plan for the brand: target group key touch points maximization of local opportunities for the brand cooperation with the media house in the development of media plans

Preparation of an integrated commercial plan for the brand in cooperation with the commercial marketing and sales departments

Development and implementation of local commercial innovations after consultation with the regional brand marketing department

Cooperation with logistics and sales departments in the preparation of sales forecasts for the brand for the next 24 months

Market Research:

Responsibility to understand consumer needs at a local level: creating consumer insights and supporting and informing the regional department

Conducting relevant market research (consumer/product) to improve the companys performance

Business outcomes:

Responsibility for the brands sales value and market share

Extensive cooperation with internal and external clients:

Daily interaction with other departments (commercial marketing drug registration etc. to align and implement an integrated brand activation plan

Effective communication with internal and external stakeholders (agencies key opinion leaders regional global brand team etc.

Why you

We are looking for professionals with these required skills to achieve our goals:

• Marketing/ business degree or equivalent

• Proficient in spoken and written Polish and English

• Good marketing 5years) experience with leading FMCG brands and experience in developing brand strategies & activation plans inclusive of media management

• Experience in managing trade of brand under holistic strategy; understanding of commercial levers is a must

• Operationally and strategically experienced in Digital Marketing (SEA SEO Display Video Social eComm) including uptodate knowledge of latest trends and developments in Digital Marketing environment

• Proven trackrecord in P&L delivery demonstrating financial and commercial acumen when identifying business issues/opportunities

• Knowledge and understanding of developing insights as well as analyzing & understanding consumer shopper and customer trends to form the strategy & activation plans

• Proven ability to manage projects in a complex environment

• Ability to communicate negotiate and interact effectively within the organisation

• Strong leadership & collaboration skills; motivating within a multicountry marketing team and moderating conflicts crossfunctional and crosscountry

• Experience and demonstrated success in driving organizational change initiatives required

• Preferred: Positive attitude problem solver open for challenges work under pressure in complex environment.

• Collaborative mindset exposed to crosscultural environment

• Living our Haleon Values

Opportunities for growth

Improving everyday health takes dedication. Energy. Effort. So we look to reward your contribution with a benefits package that includes:

• Career at one of the leading global healthcare companies

• A competitive base salary

• Contract of employment

• Attractive reward package (annual bonus that reflects Haleons and individuals performance & awards for outstanding performance recognition awards foradditional achievements and engagement)

• A company car

• Life insurance and pension plan

• Private medical package with additional preventive healthcare services for employees and their eligible

• Sports cards (Multisport)

• Family benefits (extraparental leavecaregiverspolicy)

• Health and wellbeing programmes that take care of you physically and mentally

• our philosophy to hybrid work( flexible approach)

• Possibilities of development within the role and companys structure

• Extensive support of work life balance (flexible working solutions including working from home possibilities health & wellbeing activities)

• Supportive community and integration events

• Modern office with creative rooms

Location this role is based in: Poland Warsaw

#LiHybrid

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Care to join us. Find out what life at Haleon is really like Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives generates curiosity to create unmatched understanding of each other and promotes fair and equitable outcomes for everyone. Were striving to create a climate where we celebrate our diversity in all forms by treating each other with respect listening to different viewpoints supporting our communities and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you we encourage you to explore with our hiring team what the opportunities are.

As you apply we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race color national origin religion sex pregnancy marital status sexual orientation gender identity/expression age disability genetic information military service covered/protected veteran status or any other federal state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process please let your recruiter know by providing them with a description of specific accommodations you are requesting. Well provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.