Senior Manager Marketing Data Analytics
Senior Manager Marketing Data Analytics
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Salary Not Disclosed
1 Vacancy
Job Description
Marketing Analytics
The Senior Manager Marketing Analytics role is responsible for performing analysis for marketing campaigns and understanding how marketing is impacting the business. Under limited supervision this job evaluates data from advertising platforms web analytics and other marketing related sources in conjunction with business outcomes to generate reporting that is distributed to marketing stakeholders.
Key Responsibilities and Duties
Work crossfunctionally with marketing strategy and teams to holistically understand marketing initiatives.
Collaborate with data science teams to develop measurement strategies that align with the goals of the business.
Develop dashboard requirements for business intelligence teams to build.
Conduct ongoing analysis of inmarket campaigns to provide insight and optimization recommendations.
Provide postcampaign reporting utilizing marketing and business data to all marketing stakeholders
Carry out ad hoc analysis for marketing stakeholders
Educational Requirements
- Bachelors Degree Required
Work Experience
- 3 Years Required; 5 Years Preferred
Physical Requirements
- Physical Requirements: Sedentary Work
Career Level
7IC
Required Qualifications:
- 3 years of experience working with Marketing Data and Web Analytics
Preferred Qualifications:
- 5 years of experience working with Marketing Data and Web Analytics
- Experience providing reporting to marketing stakeholders
- SQL Querying in a Snowflake environment
- Experience working with the Google Analytics export in Big Query
- Tableau Development Experience
- Experience with any of these marketing platforms:
- Google Campaign Manager
- Google Search Ads
- LinkedIn Ad Manager
- Meta Ads
- Salesforce Marketing Cloud
#LIVM1
Related SkillsAudience Insights Audience Segmentation Budgeting Campaign Management Collaboration Communication Continuous Improvement Mindset CustomerFocused Campaign Development Executive Presence Influence Lead and Demand Generation Marketing Analytics Marketing Channels Prioritizes Effectively Relationship Management Search Engine Marketing Test and Learn MentalityAnticipated Posting End Date:
Base Pay Range: $130000/yr. $180000/yr.Actual base salary may vary based upon but not limited to relevant experience time in role base salary of internal peers prior performance business sector and geographic location. In addition to base salary the competitive compensation package may include depending on the role participation in an incentive program linked to performance (for example annual discretionary incentive programs nonannual sales incentive plans or other nonannual incentive plans).
Company Overview
Every worker deserves a secure retirement. For more than 100 years TIAA has delivered it for millions of people. Founded to help educators retire with dignity today were a marketleading retirement company fueled by worldclass asset management. But were not just another legacy financial services firm. Were fighting harder than ever before for our clients and the many Americans who need us.
Benefits and Total Rewards
The organization is committed to making financial wellbeing possible for its clients and is equally committed to the wellbeing of our associates. Thats why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health wellness and work life offerings that can help you achieve and maintain your best possible physical emotional and financial wellbeing. To learn more about your benefits please review our Benefits Summary.
Equal Opportunity
We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age race color national origin sex religion veteran status disability sexual orientation gender identity or any other legally protected status.
Read more about your rights and view government notices here.
Accessibility Support
TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers including individuals with disabilities.
If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:
Phone:
Privacy Notices
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For Applicants of TIAA Nuveen and Affiliates residing in California please click here.
ForApplicants of TIAA Global Capabilities click here.
For Applicants of Nuveen residing in Europe and APAC please click here.
Required Experience:
Senior Manager
Employment Type
Full-Time
