Manager Segment Strategy
Manager Segment Strategy
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Salary Not Disclosed
1 Vacancy
Job Description
Universal Orlando Resort believes inperson collaboration is key to our success. Many of our Team Members work in a hybrid capacity contributing from the workplace a minimum of three days per week. There are also roles that require being onsite full time. Limited remote opportunities may be available within specific departments. Youll learn more about this during the recruitment process.
JOB SUMMARY:
Under the oversight of the Sr. Manager Segment StrategyProducts; assists in leading the development of all assigned theme park attraction launches marquee events and addon experiences with marketing input that supports the broader short and longterm marketing strategy for Universal Orlando. Partners collaboratively in developing marketing plans designed to appeal to targeted audiences engage those audiences induce trial by those audiences and compel repeat visitation from those audiences as loyal guests.
Helps develop new product/services ideas and enhancements to exceed consumer expectations and differentiate the Universal Orlando brand. Leverages research data and conducts insightful analysis to influence Universal Orlando leadership to new levels of growth and/or profitability. May also be assigned to serve as the Marketing Owner/Lead of a crossfunctional team.
MAJOR RESPONSIBILITIES:
- Destination Support Business Performance: Responsible for maximizing attendance APV and repeat visitation through factbased analytics. Meet/exceed performance goals for theme park initiatives. Continuously improve performance of existing initiatives.
- Implementation Leadership: Collaborate by seeking and leveraging partner input in the development of strategic direction for theme park initiatives. Ensure alignment with Segment leaders Cross Functional Segment Experiences Team Insights Licensed Partners Product Development and Pricing. Ensures flawless go to market of all assigned initiatives. Marketing point of contact for key partners: Operations Revenue Operations Entertainment and Universal Creative. Proactively publish performance Points of View and proactive course correction recommendations as necessary. Expected to proactively and continuously drive efficiency and productivity improvements in the product marketing workflow process. May also be assigned to serve as the Marketing Owner/Lead of a crossfunctional team. May be assigned to lead direct reports contract employees and/or interns in the future based on business needs.
- Destination Support Development: Identify new concepts to drive sales and/or profitability growth. Provide POV on new attraction event and addon experience opportunities for marketability guest appeal and park brand fit.
- Destination Support Brand Strategy and Planning: Establish Universal theme parks as cant miss destination experiences with a significant competitive advantage in the marketplace. Ensure all communications are consistent with the Universal brand. Provides annual planning input as subject matter product expert. May also be responsible for resortwide communications strategy product messaging hierarchy and multipark messaging.
- Understand and actively participate in Environmental Health & Safety responsibilities by following established Universal policy procedures training and team member involvement activities.
- Perform other duties as assigned.
EDUCATION:
- Bachelors degree Marketing or Communications required.
- Master of Business Administration (MBA) preferred.
EXPERIENCE:
- 5 years of progressive brand management and/or marketing experience
- Proven team/consensus building skills
- Record of exceeding targets/objectives.
- Strong analytical planning forecasting and budgeting/financial skills.
- Strong critical decisionmaking and communication skills.
- Demonstrated translation of data into implication and implication into strategy.
- Strong understanding of consumer and brand research.
- Crossfunctional leadership expertise in a fastpaced and complex environment.
- Selfstarter with ability to maintain poise when dealing with ambiguity.
- Demonstrated ability to proactively improve processes and procedures.
- Experience presenting to and working with executives.
- Expertise in developing cohesive engaging concise factbased presentations.
- Travel & Resort Industry Entertainment &/or Theme Park experience.
- Customer Insight Retention & Loyalty Integrated Marketing Communications.
- Marketing analytics development and reporting.
- Experience/understanding of agile methodology.
Your talent skills and experience will be rewarded with a competitive compensation package.
Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando viaemail the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.
Universal Orlando Resort. Here you can.
Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & 2024 Universal Studios. All rights reserved. EOE
Required Experience:
Manager
Employment Type
Full-Time
