Sr Manager Digital Marketing
Sr Manager Digital Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
fairlife LLC is a Chicagobased nutrition company that creates greattasting nutritionrich and dairy products to nourish consumers.
With nearly $3B in annual retail sales fairlifes portfolio of delicious lactosefree real dairy products includes: fairlife ultrafiltered milk; Core Power High Protein Shakes a sports nutrition drink to support postworkout recovery; fairlife nutrition plan a nutrition shake to support the journey to better health.
A wholly owned subsidiary of The CocaCola company fairlife LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation.
To learn more about fairlife and its complete line of products please visit fairlife.
job purpose: The Sr. Manager Digital Marketing will be responsible for strategic leadership of audienceled marketing in digital commerce. This entrepreneurial leader will partner internally and externally to develop strategies and execute plans that drive sales by recruiting consumers and building loyalty.
Key responsibilities include overseeing the digital commerce investment plans in partnership with our marketing team and garnering insights from consumer data to continually refine our digital marketing strategies. You will work across fairlife and CocaCola teams to recruit new households and build loyalty using the full digital ecosystem. A successful candidate combines performance marketing expertise eCommerce experience and an interest in beverage/CPG industry along with a passion for meeting the changing needs of consumers and delivering value to our customers/partners.
responsibilities:
Amazon Marketing Strategy and Activations
- Lead bestinclass Amazon marketing strategies for the entire fairlife portfolio across the Amazon ecosystem from planning to leveraging analytics and platform capabilities to drive consumer recruitment subscriptions and brand growth.
- Provide thought leadership in building a scalable testandlearn roadmap (e.g. Amazon Marketing Cloud) to deliver longterm growth on Amazon aligning with business priorities and goals.
- Foster relationships and partnerships with the CocaCola North America teams to enhance measurements share case studies and portfolio partnerships.
Thought Leadership in Digital Marketing
- Bring strategic thinking and recommendations to optimize digital activations across consumer plans ensuring a seamless and consumercentric experience across all digital touchpoints.
- Partner closely with the Shopper Marketing and Connections team to refine and elevate digital commerce marketing strategies delivering industryleading recruitment retention and growth strategies through Retail Media initiatives and leveraging their evolving capabilities.
- Advocate for strategic funding and resources to support impactful digital initiatives that accelerate recruitment foster loyalty and drive sustainable business growth.
Website Commerce Connections Strategy
- Lead the development and implementation of paid digital marketing strategies to drive recruitment and retention on fairlife shop partnering with the Connections & Communications teams.
- Leverage consumer and shopper insights to enhance user experience from paid media to the website driving engagement on fairlife and conversion on our shop.
Consumer Insights and First Party Data Strategy
- Leverage emerging firstparty data to extract insights and transform consumer insights into strategies.
- Collaborate with the Marketing team to integrate advanced analytics segmentation and lifetime value models unlocking opportunities to drive efficient and effective consumer recruitment across the digital ecosystem.
Innovation and Industry Expertise
- Champion digital marketing innovation by bringing big digital marketing ideas and new consumer engagement capabilities to life.
- Steward forums/sharing of key learnings across digital marketing activations
- Stay at the forefront of industry trends emerging technologies and digital marketing best practices anticipating new trends and winning tactics. Serve as eCommerce subject matter expert helping to support and educate the broader organization about digital marketing
key relationships and partnerships: fairlife marketing (brand shopper connections) commercial CocaCola North America and media agency
skills/qualifications required:
- Bachelors degree
- 7 years marketing expertiseexperience leading the development and of digital marketing programs and media plans
- Hands on experience and deep working knowledge leading marketing programs across digital channels (display search email social mobile)
- Experience with retail media networks driving both strategy and as well as measurement and analytics.
- eCommerce and performance marketing mindsetunderstand how to leverage marketing tactics to target shoppers throughout the funnel to drive conversion
- Understanding of data and strong analytical skills with demonstrated ability to own and drive improvement of marketing and business KPIs
- Demonstrated ability to work across multiple areas of the eCommerce business with versatility and flexibility
- Highly motivated a selfstarter and curious demonstrating an aptitude for problem solving and ability to quickly learn and add value
- Excellent project management skills
- Ability to work independently and collaboratively across several groups in a fastpaced entrepreneurial environment
- Superb communication skills including strong oral and presentation skills with the ability to communicate and interact at all levels.
- Strong influencing skills
- High proficiency with all Microsoft Office programs
position location: Chicago IL
reports to: VP Digital Commerce
travel requirements: 20
exempt/nonexempt:exempt
fairlife LLC is an equal opportunity employer. We do not discriminate on the basis ofrace color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on jobrelated factors.
In addition to its nondiscrimination commitment the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us please email.
Required Experience:
Manager
Employment Type
Full Time
