Manager Brand Commercialization Ventures
Manager Brand Commercialization Ventures
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
BUSINESS DELIVERABLES & KPIs
Accountabilities:
- Own the NTW Brand Test Learn & Optimize Plan &
- Build Commercial Activity Plan and activation calendar
- Facilitate the Innovation implementation (Market Analysis volume distribution and investment planning)
- Support SKU assortment review & pricing strategy
- Manage the budget performance reporting agency roster management and adaptation of local assets as applicable
Key Metrics & Financial Targets:
- Brand Growth & Health
- Volume & Sales
- Trial Rate
- Total Consumers Sampled
OWN INFLUENCE & COLLABORATE
Own: Strategy of how the Ventures NTW Tests comes to life in the the market. Responsible for feedback (TLO) and recommendations for future expansion.
Influence: Sales A&P. Regional Growth Planning
Veto: In Market
Collaborative Relationships:
Your cross functional stakeholders & support needed or given;
- Regional Operations & Finance
- Executive Sales & Field Sales Team
- US Brand Commercialization and Consumer Connection Hub Team
Shared accountabilities & support needed or given
- Gate Process support to Global Innovation Team
- NTW Test playbooks and learning agenda
- Brand Budgeting & strategic platform development
- In Market
QUALIFICATIONS NEEDED & EXPERIENCE GAINED
Key Capabilities
- Bachelors Degree & 68 years of experience in Sales or Marketing in Alc/Bev or CPG.
- Extensive experience with 360 Marketing (Regional Media Planning A&P Planning and Events & Sponsorships)
- Proven ability to think creatively coupled with strong analytical and leadership skills
Leadership Expectations
- Makes sound decisions
- Addresses setbacks
- Challenges status quo
- Activates leadership best practices
Career Experience Gained:
- Exposure and influence on sales leadership.
- Bringing brands to life in local markets
Required Experience:
Manager
Employment Type
Full-Time
