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Requirements and Tasks:
Develop and execute commerce media strategies across multiple marketplaces with a strong focus on Amazon (Retail & Media). This includes expertise in Vendor Central and Seller Central as well as Amazon Advertising (Search and DSP).
Provide strategic consultancy to brands helping them navigate commerce media digital shelf optimization and measurement frameworks to maximize performance.
Plan implement and analyze retail media campaigns ensuring seamless integration into fullfunnel marketing strategies across search display and programmatic being able to present campaign reports during weekly and monthly business review with the clients.
Stay updated on the Italian retail media landscape identifying trends key players and emerging opportunities in the market. Have a strong understanding of crosschannel media including Digital Out of Home (DOOH) proximity marketing Direct Email Marketing (DEM) and other performance & awareness media solutions. Drive innovation by exploring new retail media formats audience targeting approaches and ad tech solutions while educating clients and internal teams on best practices platform updates and industry trends in commerce media.
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Location:
MilanBrand:
Dentsu MediaTime Type:
Full timeContract Type:
PermanentRequired Experience:
Contract
Full-Time