Senior Commercial Analyst Marketing Funnel
Senior Commercial Analyst Marketing Funnel
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Salary Not Disclosed
1 Vacancy
Job Description
Our client is a fastgrowing online lending business leveraging technology and data to provide seamless financial solutions. Using datadriven insights they optimise customer acquisition conversion and retention processes. They are now seeking a Senior Commercial Analyst: Marketing Funnel to maximise the efficiency and profitability of the customer journey.
Role Overview
Customer Acquisition & Marketing Analytics
- Analyse website traffic to identify key customer segments and behaviours.
- Develop and implement marketing attribution models to track the effectiveness of acquisition channels (organic paid social referral etc..
- Use machine learning models to predict customer intent and optimise marketing spend.
- Work with digital marketing teams to improve customer targeting and personalisation.
Funnel Optimisation & Predictive Analytics
- Analyse the loan application funnel from the first touchpoint to loan funding.
- Use predictive models to identify dropoff points and recommend optimisations.
- Perform A/B testing and multivariate analysis to enhance user experience and conversion rates.
- Develop customer segmentation models to personalise the funnel experience.
Performance Reporting & Advanced Insights
- Build realtime dashboards for monitoring funnel performance using tools like Redash and Tableau.
- Use Python R or PostgresSQL to analyse large datasets and generate business insights.
- Develop predictive models for lead scoring and loan eligibility likelihood.
- Work closely with marketing and product teams to align strategies with datadriven insights.
Requirements
- Postgraduate degree in Statistics Actuarial Sciences or Data Science.
- Masters degree in a relevant Data Science discipline.
- 3 years in data analytics marketing analytics or data science.
- Strong proficiency in Python R or PostGresSQL for data analysis and modelling.
- Experience with Google Analytics Google Tag Manager and marketing attribution.
- Knowledge of machine learning techniques (regression clustering classification) for funnel optimisation.
- Expertise in A/B testing marketing performance analysis and conversion rate optimisation (CRO).
- Strong background in data visualisation tools (Tableau Redash Looker).
- Experience in fintech online lending or ecommerce.
Required Experience:
Senior IC
Employment Type
Full-Time
