Product Manager - Knee
Product Manager - Knee
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Job Description
We are seeking an experienced medical device Product Manager who will have responsibility for the growth of the Knee market segment in the US Orthopedics market.
In this critical position you will have both global upstream responsibility for product development and downstream responsibility in the U. S. Your primary focus will be driving the growth of your portfolio in the US market you will have great latitude to determine the direction and initiatives you choose to implement. Close collaboration with your business partners across the organization is essential.
Your daytoday activities in this role will include but are not limited to developing and refining a robust marketing funnel which builds customer awareness and drives them into the sales funnel sales training content creation surgeon and customer education for products and procedures sales support key opinion leader development product life cycle (PLM) management and market data collection & analysis. You should have an understanding of marketing principles superior project management skills and excellent communication skills. This is a management role and includes mentoring and developing Associate Product Managers and/or Marketing Associates.
CONMED is a leader in medical technology. We empower healthcare providers worldwide to deliver exceptional outcomes for patients. If you are committed to making a difference and delivering exceptional results youll find a group of people here that shares your passion for meaningful work. Youll be supported by a leadership team that promotes engagement through professional development new challenges and growth opportunities over the course of your career. Come inspire us through your dedication creativity and exceptional performance well do the same for you!
What Youll Do:
US Commercial Marketing
- Define and develop a marketing funnel which increases customer awareness of your product area. Develop metrics to track the creation of sales opportunities as a result of the marketing activities. Incorporate digital marketing strategies partner with the Corporate Marketing Communications team to execute campaigns. Evaluate the effectiveness of such programs and drive improvements.
- Create promotional educational clinical and other support programs and materials to grow existing and newly launched products.
- Partner with Sales and Finance team members to create and implement pricing/financial programs & promotions for new and existing products to meet corporate financial goals.
- Partner with Sales leaders and Health Care Systems managers to develop IDN conversion efforts for the Knee portfolio. Support GPO & IDN RFPs through competitive pricing analysis and competitive cross reference support.
- Develop and update competitive intelligence and establish product positioning sales force training and education that incorporates competitive intelligence.
- Develop relationships with key opinion leaders in order to establish a personal advisory structure for yourself and to support the development of medical education strategies/content and marketing materials.
- Align and support cross functional teams including R&D S&OP Quality Regulatory Customer Experience and Manufacturing to drive commercial success of the assigned portfolio.
- On occasion will work with surgeons and sales representatives in operating room environment to support and promote CONMEDs products
- Attends major conventions to meet with both external and internal stakeholders
- Responsible for management of assigned expenses within budget
Global Upstream Responsibilities
- Core team member for NPD supporting the marketing deliverables as defined by external regulatory bodies such as FDA Notified Body etc.
- Analyze market research data to understand trends market changes unmet needs to develop recommendations to identify strategies and tactics for growth of the Knee portfolio as well as develop a multigenerational product pipeline.
- Drive Product Portfolio optimization activities for your product area.
What Youll Bring:
- Bachelors Degree required; MBA preferred.
- 5 years related experience in successful marketing roles in the medical device industry.
- Experience in the specific market segment is preferred.
- Understanding of basic digital marketing principles and tools.
- Experience with a CRM system (ie Salesforce) is preferred.
- Must have working knowledge of Microsoft Office including Word Excel and PowerPoint.
- Travel requirements dependent on location; Largo area 30 Remote 40
- Must live in EST time zone
Requirements:
- Ability to meet with customers at hospitals and to be a member of a credentialing agency.
This position is not eligible for employer based sponsorship.
Disclosure as required by applicable law the annual salary range is $104143 $163640. The actual compensation may vary based on geographic location work experience education and skill level. The salary range is CONMEDs good faith belief at the time of this posting.
CONMED is an Equal Opportunity Employer & an Affirmative Action Employer. CONMED is a strong advocate of workforce diversity. All qualified applicants will receive consideration for employment without regard to race ethnicity color religion sex sexual orientation gender identity national origin disability citizenship status or veteran status.
If you feel you need a reasonable accommodation pursuant to the ADA you are encouraged to contact us atoption #3.
Benefits:
CONMED offers a wide array of benefits to fit your unique needs. Visit our Benefits Page for more information.
- Competitive compensation
- Excellent healthcare including medical dental vision and prescription coverage
- Short & long term disability plus life insurance cost paid fully by CONMED
- Retirement Savings Plan 401K) CONMED matches your contributions dollar for dollar with the potential for up to 7 per pay period
- Employee Stock Purchase Plan allows stock purchases at discounted price
- Tuition assistance for undergraduate and graduate level courses
Know someone at CONMED Have them submit you as a referral before applying for this position to be eligible for our Employee Referral Program incentives!
CONMED is an equal opportunity employer and does not discriminate on the basis of any legally protected status or characteristic. Protected veterans and individuals with disabilities are encouraged to apply. The Know Your Rights: Workplace Discrimination is Illegal Poster reaffirms this commitment.
Colorado Residents: In any materials you submit you may redact or remove ageidentifying information such as age date of birth or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
If you feel you need a reasonable accommodation pursuant to the ADA you are encouraged to contact us atoption #5.
Required Experience:
IC
Employment Type
Full-Time
